Tag: us mobile commerce

Consumers still wary of mobile commerce

| March 19, 2015

Consumers are not completely comfortable with mobile payments yet

Consumers may be somewhat uneasy about making a mobile purchase, according to a recent survey from Baird Equity Research. Though mobile commerce has been gaining more attention, consumers still prefer to use more conventional forms of commerce when making purchases, especially in physical stores. Consumers may still be wary of the security issues that exist in the mobile commerce space, though many people have been growing more comfortable with the concept of making purchases with a mobile device.

Young consumers seem to be the most comfortable with the idea of mobile commerce and shopping online with smartphones

According to the survey from Baird Equity Research, four in 10 consumers in the United States have participated in mobile commerce. Approximately 10% of consumers said that they make an in-store purchase with their smartphones at least once a month. Three in 10 consumers said that they make a mobile payment online once a month or less. Those between the ages of 18 and 24 are the most likely to participate in mobile commerce as they are the demographic most comfortable with mobile technology.

Many people are concerned about security and lack of retail support

Consumers wary about mobile commerceThe majority of consumers are not convinced that mobile payments are better than more conventional forms of commerce. Using a credit or debit card or paying with cash is often considered simpler. Cash is also considered a safer way to pay for products by consumers that are not interested in mobile commerce. Some consumers do not participate in mobile commerce because retailers do not support in-store mobile payments, while others are concerned about their financial information being stolen and exploited by malicious groups.

Mobile payments will continue to grow in the future

Mobile payments are expected to gain more momentum in the coming years. New services are being released regularly and these platforms are becoming more secure. Retailers are also showing more support for the mobile space, where they see a great many opportunities to engage consumers that are eager to shop for and purchase products with their mobile devices.

Apple Pay has established a dominant position in mobile payments

| February 26, 2015

Apple’s payment service becomes more popular in the US market

Apple Pay is taking over the mobile payments space, while its potential rivals struggle to find traction with consumers. The service launched in October of last year, and has managed to acquire a strong amount of support in a relatively short period of time. Retailers have partnered with Apple to support the payment service, hoping that it will allow them to connect with consumers that like to shop from their mobile devices.

Apple Pay accounts for two-thirds of all mobile payments made in the US

According to the Robert Baird analyst group, Apple Pay now accounts for two-thirds of the mobile payments market in the United States. For the retailers that supported Apple Pay at launch, mobile payment volume has increased by a significant margin. Whole Foods, one of Apple Pay’s launch partners, has reported that the mobile payments it has received have grown by more than 400%. Other retailers have reported similar results because of the payment service and its ability to connect with mobile consumers.

Low number of vendors may continue to support Apple Pay

Apple and Mobile Payments Though Apple Pay is being supported by some big-name retailers, there are still a relatively small number of vendors that use the payment service. Analysts believe that there will be relatively little change in this trend in the coming years. Mobile payments are quite attractive to retailers, but this does not mean that these businesses will support Apple Pay specifically. There are other payment services that offer features that could be more attractive to certain types of businesses and these services are available for the Android platform. Apple Pay is only available for iOS devices.

Apple may have some competition coming from Samsung in the future

Apple Pay’s growing popularity may be stymied in the future by the launch of other payment services. Samsung is rumored to be releasing its own mobile payments service in the near future. Both Apple and Samsung have been competitive with one another in the mobile technology space for years, with Samsung having recently established a modest lead in the device market.