Tag: us mobile commerce

Millennials are showing more favor for mobile commerce

| May 4, 2015

The retail space may be outgrowing cashiers and retail sales clerks

In the United States, some of the most common jobs in the country are retail sales clerks and cashiers, according to information from the U.S. Bureau of Labor Statistics. When it comes to cashiers, some 3.4 million people in the country hold this position. The retail world is changing, however, and cashiers may no longer be needed. This is due to the advent of mobile commerce and an increasing demand for in-store mobile payment support.

Survey shows that Millennials have little interest in interacting with human cashiers

A recent survey from Relate, a shopping data aggregator, shows that Millennials, those who reached adulthood around the year 2000, would prefer not to interact with human cashiers in any retail environment. Millennials have become well known for their fascination and, at times, intense reliance on mobile technology. This demographic has become quite comfortable with the concept of mobile commerce and they have begun using their mobile devices to shop for and purchase products more than any other demographic.

Many people are using self-service kiosks to make purchases at physical stores

Mobile Commerce- MillennialsThe survey notes that 20% of Millennials do not want to interact with human cashiers. In general, 85% of consumers have said that they have used an in-store self-service kiosk when purchasing products. Among Millennials, 91% have used such kiosks. The survey suggests that a growing number of consumers are becoming more likely to purchase products with their mobile devices, claiming that doing so is more convenient.

Retailers have been slow to embrace mobile payments, but that may be changing quickly as demand for in-store support rises

Though the survey shows that consumers are becoming less interested in interacting with human cashiers, the survey found that a significantly larger proportion of respondents simply want in-store mobile payment support. Retailers have become somewhat interested in the idea of mobile commerce, but relatively few of these companies have shown support for in-store mobile payments. The demand for this support is growing, however, and may soon become too loud for retailers to simply ignore.

Report predicts the future of mobile payments

| April 24, 2015

Deloitte report highlights the potential success that mobile commerce will see this year

Deloitte has released its latest annual Technology, Media & Telecommunications Predictions report, which aims to shed some light on where mobile payments are headed this year. A large number of consumers have become enthralled with the concept of mobile commerce. They are beginning to use their smartphones and tablets to purchase products that they shop for online. This process is considered quite convenient, and new mobile payments services are making it easier for consumers to become involved in mobile commerce.

NFC-enabled mobile payments are growing quickly among consumers

According to the report from Deloitte, 5% of the world’s 650 million NFC-enabled mobile devices will be used at least once a month to make a mobile payment in a physical store. While 5% may not seem overwhelming, this is a significant increase over the number of NFC-enabled devices that were used to make payments in physical stores in 2014. Last year, approximately 0.5% of these devices were used to make an in-store mobile payment.

Forrester report predicts the US mobile payments market will reach $142 billion by 2019

Mobile Payments ReportA similar report from Forrester Research predicts that the mobile commerce market in the United States will reach $142 billion by the end of 2019. This growth will be powered by the growing popularity of mobile commerce services and increased smartphone penetration. Consumers are becoming more comfortable with the concept of mobile payments, especially as secure services are making this sector safer and easier to become involved in.

Large companies bring their customers to the mobile commerce space

Several prominent companies, such as Apple and Samsung, have begun entering into the mobile payments space. These companies have seen a significant rise in the demand for mobile payment support among consumers and are positioning themselves to accommodate this demand effectively. As more large companies enter into the space, the consumers that are loyal to these companies are expected to follow, making use of their mobile commerce platforms and shopping online with their smartphones as well as making payments with their devices in physical stores.