UK mobile commerce shows impressive growth
A new report from IMRG, an e-commerce association based in the United Kingdom, and Capgemini, a business and technology consultancy firm, shows that mobile commerce is making strong progress in the United Kingdom. The report found that mobile commerce has seen exponential growth in the field of online retail over the last year, with the first quarter of 2013 showing impressive results. This may be due to the growing number of consumers with mobile devices, but could also be due to the new mobile commerce services that are emerging in the market.
Mobile commerce new represents 20% of online sales
According to the report, mobile commerce accounted for 20.2% of the online sales seen in the United Kingdom during the first quarter of 2013. This is an increase from the 15.4% of sales mobile commerce represented in the fourth quarter of 2012. The report shows that mobile traffic to retail sites has been growing quickly as more sites become optimized for use on mobile devices. These sites have also been seeing higher consumer engagement, which has been translated into strong sales.
Retail sector become hive of activity
The United Kingdom has become one of the most active markets in the world when it comes to mobile commerce. The country’s retail sector has been especially aggressive in this field, hoping to engage consumers in a new way and appeal to their changing interests. Several retailers, such as Tesco, have been able to establish a strong foothold among consumers, offering comprehensive mobile commerce services that making shopping and purchasing online easier.
Mobile sales to continue to grow due to consumer behavior
Mobile commerce has not been showing any signs of slowing down in the foreseeable future. Since 2010, mobile commerce sales have grown in the United Kingdom by more than 5,000% and are beginning to represent a significant economic force. As more consumers become interested in the field of mobile commerce, mobile sales will continue to show strong growth well into the future.
MoPowered helps power mobile commerce growth in the UK
MoPowered, a software-as-a-service platform that was launched in early 2012, has announced that it has reached a significant milestone in terms of mobile commerce. The platform is designed to work with businesses and enable them to tap into the growing popularity of the mobile space. MoPowered has helped several businesses embrace mobile commerce in a significant fashion, allowing companies to accept and process mobile payments in a convenient way. MoPowered has teamed with companies like PayPal, WorldPay, and MasterCard, which has enabled it to see strong growth in the realm of mobile commerce.
MoPowered processes 300,000 transactions per day
MoPowered has announced that it now processes more than 300,000 mobile transactions on a daily basis. In the United Kingdom alone, the platform has access to some 80% of the country’s merchants. These merchants have shown a strong interest in engaging mobile consumers, largely due to the growing importance of smartphones and tablets. These devices have become much more than simple communication tools for consumers and they now represent a very important social and commerce tool as well. With consumers putting so much importance on their smartphones and tablets, businesses have been positioning themselves to connect with these consumers on a mobile level.
Platform helps bring mobile commerce to businesses
MoPowered has helped enabled merchants to enter into the mobile commerce field, allowing them to compete with others that had already embraced this form of commerce as well as connect with consumers in a more dynamic way. Mobile commerce has managed to become a very active field in the United Kingdom, especially in regards to the retail sector.
MoPowered expected to continue seeing strong growth
MoPowered has established several strategic partnerships with many companies in the United Kingdom. NEXT is one of these companies and MoPowered is the sole provider of mobile websites and applications for this particular company. MoPowered is considered one of the driving forces behind the adoption of mobile commerce in the United Kingdom and is expected to continue forming strong partnerships with several businesses throughout the country.
