This new opportunity has just been launched by Appy Hotel as more travelers use their devices for reservations.
The latest statistics are indicating that 65 percent of consumers who make same day hotel reservations do so from their smartphones, indicating that mobile marketing could play an important role in the competition in this industry.
That said, a new app has just been launched to provide hotels with the opportunity to do just that.
The Appy Hotel application is cost free and allows hotels in the United Kingdom to take part in mobile marketing to keep up their competitive edge. The app is available both on iOS and Android systems and gives the ability for hotels to create their own apps that can be accessed on smartphones and tablets. The platform is designed to boost brand awareness, improve guest experience, enhance the relationships formed with customers, and generate more revenue.
The mobile marketing app is available to many different types of properties, large and small, in the U.K.
This includes boutique brands, independently owned properties, and even massive global chains of hotels. Guests are able to download the app to their own devices, for free, in order to learn about the accommodations and services at the hotel, as well as the sightseeing and attractions that are available nearby to the locations. Moreover, they can also use the application to leave feedback for the management.
Once the customer has arrived at the hotel and has checked in, the mobile marketing opportunity turns into a practical room companion for that person. He or she can then book reservations at restaurants, in-house services, and other amenities, and can even make a room reservation for a future stay.
Beyond the launch of Appy Hotel in the United Kingdom, the company behind the app is also currently offering hoteliers the opportunity to create smartphone optimized websites as a part of their overall mobile marketing experience, using the same backend as the app. This gives the hotelier the opportunity to make universal changes across the app and the website in terms of service and menu alterations, and new promotions and deals being offered.
The company is especially looking focused on the “always on” environment that involves mobile marketing through messaging. This new partnership represents a continuing increase that has been occurring year over year in its investments into this space. The reason is that it has found that the brands that have been concentrating more on smartphone advertising and on being tech savvy are those that are gaining a much more meaningful access to consumers and that are achieving a richer audience insight level.