Tag: uk mobile commerce

UK consumers see promise in mobile commerce

| September 8, 2015

Survey shows that many consumers expected to make daily mobile purchases within the next five years

The United Kingdom’s Lloyds Bank has released the results of a recent survey, through which it saw an increase in the interest consumers have in mobile commerce. According to the survey, approximately 34% of mobile consumers expect to make a payment with their device every day within the next five years. As more retailers become mobile-centric and offer new shopping experiences, consumers are beginning to use their devices to shop online more frequently.

Companies see new opportunities in the UK market

Several companies are beginning to see promise in the UK’s mobile commerce space. Apple is one such company, which believes that its Apple Pay service will do well in the country due to the growing number of mobile shoppers. Samsung is another, which intends to launch its new Samsung Pay service in the United States within the coming months. The company sees promise in the UK, but has not yet announced when the mobile payments service will be launched in the UK.

Older consumers are more interested in mobile commerce

UK Consumers - Mobile CommerceThe survey from Lloyds Bank shows that older consumers are more interested in mobile commerce than their younger counterparts. According to the survey, of those aged over 45, 59% believe that they will be using their mobile devices to make daily purchases. By comparison, 37% of those between the ages of 18 and 44 believe this. Older consumers, especially those with lengthy commutes, seem to be more interested in mobile shopping because of the convenience that it represents.

Security remains a top concern for consumers that want to use their mobile devices to shop online

Among those surveyed that do not currently participate in mobile commerce, 44% said they were concerned about the security of their financial information. Lack of security could leave consumers exposed to exploitation and fraud. This concern has prevented many people from making a mobile purchase, but the rise of biometric technology, which uses biologic information for the sake of security, may be changing that in the coming years.

UK is the world’s second largest mobile commerce market

| July 3, 2015

Report shows that UK has become the second largest mobile commerce market in the world

The United Kingdom has become the world’s second largest mobile commerce market, according to a new report from Criteo. This means that the country is only second to Japan when it comes to mobile transactions. Consumers in the UK have shown a great deal of support for mobile commerce, largely due to its convenient nature. Companies that specialize in mobile commerce have found a significant degree of success in the country, as well.

46% of all online transactions in the UK are made on a mobile device

According to the report from Criteo, approximately 46% of all online transactions made in the United Kingdom are now made through smartphones and tablets. Among consumers, mobile payments appear as a more secure way to conduct commerce. Mobile devices are also very convenient for many people, offering them a way to shop for and purchase products whenever they want to. Notably, many consumers prefer to shop from a variety of devices, with only a few being happy to shop on one specific platform.

Mobile apps make it easier for consumers to shop online

UK Mobile Commerce MarketThe report notes that mobile apps have played a major role in the growth of mobile commerce in the UK. These apps have made it easier for consumers to shop online and make purchases with their devices. Approximately half of all mobile transactions being made are coming from these applications, with conversion rates much higher in apps than on mobile websites. While mobile sites are not performing as well as applications when it comes to conversion rates, retailers are still being urged to optimize their sites to better accommodate mobile consumers.

Mobile commerce expected to continue growing in the UK

Mobile commerce has become a powerful force in the United Kingdom. Retailers are beginning to become more mobile-centric in the hopes of better engaging a new generation of consumers. Mobile commerce is expected to continue growing quickly in the UK, especially as more companies enter into this space with their payment platforms.