Tag: uk mobile commerce growth

MoPowered sees progress in UK mobile commerce

| May 30, 2013

MoPowered helps power mobile commerce growth in the UK

MoPowered, a software-as-a-service platform that was launched in early 2012, has announced that it has reached a significant milestone in terms of mobile commerce. The platform is designed to work with businesses and enable them to tap into the growing popularity of the mobile space. MoPowered has helped several businesses embrace mobile commerce in a significant fashion, allowing companies to accept and process mobile payments in a convenient way. MoPowered has teamed with companies like PayPal, WorldPay, and MasterCard, which has enabled it to see strong growth in the realm of mobile commerce.

MoPowered processes 300,000 transactions per day

MoPowered has announced that it now processes more than 300,000 mobile transactions on a daily basis. In the United Kingdom alone, the platform has access to some 80% of the country’s merchants. These merchants have shown a strong interest in engaging mobile consumers, largely due to the growing importance of smartphones and tablets. These devices have become much more than simple communication tools for consumers and they now represent a very important social and commerce tool as well. With consumers putting so much importance on their smartphones and tablets, businesses have been positioning themselves to connect with these consumers on a mobile level.

Mobile Commerce UKPlatform helps bring mobile commerce to businesses

MoPowered has helped enabled merchants to enter into the mobile commerce field, allowing them to compete with others that had already embraced this form of commerce as well as connect with consumers in a more dynamic way. Mobile commerce has managed to become a very active field in the United Kingdom, especially in regards to the retail sector.

MoPowered expected to continue seeing strong growth

MoPowered has established several strategic partnerships with many companies in the United Kingdom. NEXT is one of these companies and MoPowered is the sole provider of mobile websites and applications for this particular company. MoPowered is considered one of the driving forces behind the adoption of mobile commerce in the United Kingdom and is expected to continue forming strong partnerships with several businesses throughout the country.

Mobile commerce growing quickly in the UK

| January 28, 2013

Mobile Commer UK GrowthMobile commerce moving with blinding speed throughout the UK

Mobile commerce has become one of the fastest growing sectors in the United Kingdom. The advent of this sector has had a powerful impact on website traffic across several industries, such as retail. More consumers have been turning to their mobile devices to make purchase online, which are done through e-commerce sites, and this trend is no longer going beyond the notice of advertisers, according to a report from Econsultancy, a leading market research firm.

Advertisers may begin shifting focus to mobile commerce

Advertisers in the United Kingdom are becoming increasingly aware of the prospects of mobile commerce. Econsultancy notes that approximately 58% of the country’s population owns a smart phone, with 19% owning a tablet of some kind. This presents a major opportunity for marketers to engage a massive demographic of consumers that have only seen mild engagement through mobile marketing initiatives. Focus on mobile commerce may be the key to reaching these consumers in an effective way.

E-commerce sites may present a good opportunity for marketers

According to Econsultancy, mobile commerce in the United Kingdom grew by 300% between 2011 and 2012. Tablet owners seem to be the most interested in mobile commerce, with 69% of these people making purchases from their tablet devices each month throughout the country. Marketers have an opportunity to engage these consumers if they begin to shift focus toward e-commerce sites, many of which are currently lacking in terms of marketing clout and search engine optimization (SEO).

Mobile optimization is important for e-commerce sites

SEO.org.uk, a marketing specialist based in the United Kingdom, notes that e-commerce sites will need to take their mobile compatibility into account if they want to continue seeing success in the changing world of commerce. Sites that are not optimized to be viewed on a mobile device are becoming an increasingly dubious liability, as more people are using their mobile devices to shop and purchase products. The firm also notes that looking into SEO strategies to reach a wider audience may be a good decision if companies want to stand out from the competition.