Tag: uk mcommerce

Forget Black Friday because in the United Kingdom shoppers buy the most on Christmas Day.

Some fascinating festive shopping insight is coming from the United Kingdom, as data has shown that UK mobile commerce spikes higher on Christmas Day than any other day of the year. Criteo recently released the results of a recent study. The festive trends analysis showed Christmas itself was the top shopping day for smartphone users.

This study took into account the volume of shopping on all days throughout the holiday season.

This holiday shopping study included Black Friday. What Criteo found was that on Christmas Day, 62 percent of online purchases are made over smartphones. This effectively makes that holiday itself the busiest UK mobile commerce day. There have been a number of theories to explain this trend.

Primarily, researchers believe that mobile shoppers look around online to find sales on gifts they wanted but didn’t receive. If Santa didn’t bring it, they’re determined to find it for themselves. Moreover, as the brick-and-mortar shops are closed that day, their only option is to go online. Criteo reported that 53 percent of Christmas Day shoppers are looking for items for themselves over their smartphones.

UK mobile commerce has already been showing a heavier trend than in the United States.

Previous studies have indicated that people in the United Kingdom are more likely to complete a purchase over mobile commerce than their American counterparts. This only increases the tendency to use the device that is already in their hands in order to make a purchase. On the other side of the ocean, many Americans still prefer to use their laptops.

In the UK, only 28 percent of online shoppers are making their purchases over a desktop. That figure is quite different in the United States.

The Criteo study showed that while the largest day for sales volume is Black Friday (246%), Christmas Day leads in a different area. Two out of every three transactions completed online are done over smartphones. While the actual total number of purchases may not be as high on Christmas as it is on Black Friday, the percentage of UK mobile commerce purchases is notably higher that day when compared to desktop.

Americans appear to be more hesitant to use their smartphones to make shopping purchases.

The most recent data from tech firm Ve Interactive has shown that mobile commerce adoption is greater in the U.K. than in the U.S. When it comes to online shopping, British shoppers seem to look to their devices more to make their purchase than Americans.

The m-commerce trends data was the result of a data analysis from more than 4,000 online companies.

The data showed that mobile commerce adoption has been greater in the United Kingdom to the point that it has surpassed desktop. U.K. shoppers now prefer to buy products and services using their smartphones than on their laptops and desktops. Mobile purchases now make up 58.7 percent of purchases in the United Kingdom. Comparatively, 54.6 percent of Americans are still using their desktops or laptops to buy. In the United States, mobile devices haven’t quite made it into the top spot yet.

This has gone against many mobile commerce adoption predictions made in the United States.

Predictions about the takeover of mobile shopping in the U.S. have been made for some time. That said, the reality has been much slower to develop. While growth has been quite strong, the data from Ve Interactive has shown that U.K. m-commerce has been maturing much more quickly than it has in the U.S.

There have been a number of theories to explain why the trend is notably stronger in one market than the other. Among them, one of the top considerations has been the simple fact that a larger percentage of the British population has smartphones than the American population. At the same time, the percentage of people in the U.K. who have laptops and desktops is falling at a faster rate.

Equally, smartphone adoption was faster earlier in the U.K. than in the U.S. This means that among the people who do have smartphones, the British have had a longer period of time in which to become accustomed to using their devices for a spectrum of daily activities.

That said, the official start to the holiday shopping season in the United States is nearly here. Many industry analysts expect that this time will be defining for mobile commerce adoption. It could soon be that the trends will see a significant shift in the U.S. as consumers begin purchasing in greater amounts.