Tag: thailand

Mobile commerce application receives more support in Thailand

| February 22, 2013

Mobile Commerce ThailandShopSpot mobile commerce platform wins more funding

ShopSpot, a mobile commerce startup based in Thailand, has announced that it has raised $630,000 in investments, much of which came from Jungle Ventures and SingTel Innov8. The company’s mobile commerce application of the same name is designed to be easy to use in order to be universally accommodating to consumers of all kinds. ShopSpot notes that ease-of-use is one of the most important aspects of mobile commerce that is often overlooked by many of the larger companies that are involved in the mobile market.

Application offers several innovative features to consumers

The mobile commerce application does not only allow consumers to purchase products using their mobile device; it also allows them to shop for products that they are interested in. The application can use location-based information to help consumers find products in an efficient manner. It also enables consumers to communicate directly with a retailer, though retailers are unlikely to participate in this communication due the lack of staff committed to chatting with individual consumers.

Monetization absent from ShopSpot

Notably, the application does not have its own monetization model in place. ShopSpot does not impose any fees on transactions made through the application and does not offer advertising services to companies. This may be due to a trend that has emerged in the Asian market wherein many consumers will avoid applications that charge them for services. As such, many mobile commerce applications that have been launched in Asia have seen modest success as the majority of these applications charge consumers for every transaction they make.

Investments keeps ShopSpot afloat

Investments will help keep ShopSpot going for the foreseeable future, but the company may have to introduce some kind of monetization system eventually. Whether consumers will be willing to embrace the application after such a system is in place is difficult to know for sure. For now, the application helps fill a gap that has existed in Thailand burgeoning mobile commerce market, making it well received among many consumers.

Thailand embraces social media marketing

| December 31, 2012

Social Media Marketing ThailandSocial media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.