Tag: thailand

China is a hotbed for mobile commerce activity

| March 3, 2014

Survey highlights the growth of mobile shopping in China and elsewhere

MasterCard has released the results of a new survey concerning mobile commerce in China. Consumers throughout China have been growing more interested in shopping from their mobile devices and are beginning to use their smartphones and tablets to purchase products more often. Many consumers consider mobile shopping to be very convenient and ideal for their current circumstances. This is especially true among people that commute often as mobile commerce allows them to purchase products from wherever they are and have these products delivered to their homes.

Nearly 100% of Chinese respondents have made a mobile purchase in the past three months

According to the survey from MasterCard, mobile commerce has been growing quickly throughout the Asian-Pacific region. Thailand, South Korea, and India boast of impressive results when it comes to the number of people participating in mobile shopping and payments. The survey shows, however, that nearly 100% of the respondents in China have said that they have made at least one online purchase from a mobile device in t he past three months. Approximately 59% of these consumers noted that they made a purchase with a smartphone.

Retailers help power the growth of mobile shopping

Mobile Commerce Activity - ChinaThe survey attributes the growth of mobile shopping in China to the efforts that several retailers have made to engage mobile consumers. Alibaba and Tencent, for example, have launched aggressive campaigns to attract the attention of these consumers. Using their Alipay and WeChat applications, these companies have managed to establish a dominant position in the mobile field. Smaller retailers have also been working to accommodate the needs of mobile consumers by embracing mobile payments more readily.

China is likely to retain its lead as a prominent mobile commerce market

China is expected to be a leading mobile commerce market well into the future, followed closely by Thailand and South Korea. As smartphone penetration continues to rise throughout the Asian-Pacific region, the number of people shopping online from their mobile devices is expected to continue growing. Tablets are also beginning to establish a reputation among consumers in this region as one of the best mobile shopping platforms currently available.

Asian Pacific markets embracing mobile payments

| March 23, 2013

Mobile Payments Asia Pacific MarketMasterCard reports that mobile payments are being well received in Asian markets

Mobile payments are becoming more popular in the Asian Pacific market, according to MasterCard. Access to smartphones and tablets is growing throughout these markets, making it possible for more consumers to conduct mobile payments than ever before. Many consumers in these markets consider mobile commerce a more convenient way to purchase products, which has lead to a growing demand for mobile payment services and platforms that accommodate mobile shopping.

Consumers favor mobile commerce for online shopping

According to MasterCard, 40% of online shoppers in Hong Kong, South Korea, and Singapore made purchases using their mobile devices in the past three months. Approximately 54% of Indonesian consumers made mobile payments over the same period, with China and Thailand accounting for 53% and 51% respectively. Mobile payments are becoming increasingly common throughout the Asian Pacific due to the proliferation of mobile technology.

Asian consumers are no stranger to NFC technology

MasterCard notes that NFC technology and its use in mobile commerce is relatively common throughout the region. According to the company, 70% of consumers throughout the Asian Pacific are aware of NFC technology and the role it plays in mobile payments. These consumers noted that they would be willing to adopt NFC-enabled mobile devices to participate in mobile commerce within the next 12 months. Digital wallets, which typically do not use NFC technology, are also quite popular with consumers, though the majority of consumers in the Asian Pacific noted that they were more interested in SMS-based mobile payments.

Mobile commerce continues to grow globally

Mobile payments are expected to continue growing in popularity throughout the Asian Pacific. Other markets around the world are experiencing similar results in their mobile commerce sectors as smartphones and tablets become more accessible for consumers. MasterCard is currently involved in mobile commerce initiatives in several countries and through these initiatives is attempting to establish a firm grasp on the mobile payments sector.