Tag: telefonica

Yaap introduces new mobile platform that aims to bring more convenience to online shopping

Yaap, a joint venture from CaixaBank, Banco Santader, and Telefonica, has launched a new mobile commerce platform that is designed to give consumers direct access to merchant offers. Using the platform, which is called Yaap Shopping, consumers will be able to automatically redeem special offers when purchasing products from their mobile device. This is meant to bring more convenience to the mobile shopping realm, which may make the platform more attractive to consumers.

Convenience determines whether or not mobile platforms are successful among consumers that favor online shopping

Convenience is in high demand among mobile consumers. People want to be able to easily use their smartphones and tablets to purchase products online. Convenient services are often rewarded with long lasting consumer support, while those that are difficult and cumbersome to use are typically forgotten within a matter of weeks. Mobile commerce is an incredibly competitive sector, so businesses are constantly working to introduce platforms that take convenience into account when engaging consumers.

Yaap Shopping platform aims to provide consumers with access to direct and discounts and special product deals

Yaap Shopping aims to unify tens of thousands of businesses throughout Spain. The platform is designed to make these businesses immediately accessible to consumers and supports any Visa and MasterCard card that is linked to the platform itself. The offers that are accessible through the platform are direct discounts being offered by merchants and product offers that promote specific brands and the merchandise they are responsible for.

Yaap introduces cloud-based technology to Spain’s prominent banks

Yaap has incorporated its mobile payments technology into every point-of-sale system coming from Banco Santader and CaixaBank throughout the country. These systems are now making use of Yaap’s cloud-based engine that is responsible for accessing consumer financial information. This technology also keeps track of consumer shopping behavior, making it easier for the Yaap Shopping platform to provide consumers with special deals that are being offered by the merchants that they favor. The system is designed to apply discounts automatically at the time of purchase.

The telecom giant has now announced the creation of its new business called Axonix.

Telefónica has now unveiled its new Axonix company, which is a mobile marketing firm that has been developed through the financial backing of the telecom company itself, in addition to the affiliates of the GSO Capital Partners of Blackstone.

The company made the announcement of its new business by way of a recent press release.

That press release showed that Axonix is the very first mobile marketing exchange program that the operator has ever created and operated. Now, Telefónica and Blackstone’s GSO capital will be using this tech to help to carve out a new sector for itself. The release also explained that MobClix would be the technology that would be used for powering Axonix.

The analytics tool from MobClix will ensure that the mobile marketing will be measurable.

The MobClix tool is designed to be used for mobile apps. This is vital to being able to track and analyze the success of specific ads or of larger campaigns.

Telefónica’s current director of global advertising sales, Simon Birkenhead, has now been appointed as the Axonix chief executive, so he will soon be leaving his present role in order to move into the new one. The newly created company will have its own entirely new team of executive management. It will have global operations that will be headquartered in London.

Although Axonix will be a business that is run independently from Telefónica, the mobile operator said that the company will still be able to take advantage of the existing advertising industry expertise, its financial credibility, as well as the worldwide reach of the two shareholders behind it.

The Telefónica CEO of digital service and innovation, Stephen Shurrock, explained that “Axonix is created specifically for the mobile advertising industry, using technology with a four-year heritage in leading this market to offer a central destination for operator-enriched advertising inventory.” He also stated that the company is proud to be the first company of its kind to both own and power an exchange platform for mobile marketing. Shurrock feels that this is a clear demonstration of the company’s dedication to placing the spotlight on digital services as they convert themselves into a digital telecom.