Tag: target mobile commerce

The company has come up with an entirely new next generation approach to its retail shopping over smartphones.

Target has now announced the release of a range of all new enhancements to its mobile commerce experience, and it plans to implement them by the time that this month comes to a close.

Among the various features that will be introduced will included location based marketing while in store.

In order to build a new and improved mobile commerce shopping experience, Target has entered into a partnership with a startup called Curbside. It will be working with that company in order to be able to offer curbside pickup at any of 10 different stores in the San Francisco Bay area. This makes it possible for consumers to make a purchase at the online store or on their mobile device, and then they can pick it up in person without ever having to enter the actual shop location. They need only drive up to the tent or trailer that is located near the entrance of the store, where the order will already be ready for them.

This mobile commerce experience is not entirely unlike one that was recently introduced by Sears.

According to the president of Omnichannel at Target, Casey Carl, “At Target, we are always looking for new ways to improve the shopping experience.” Carl added that “We’re excited to see how our Bay Area guests respond to the Curbside service, which provides an extremely convenient way for guests to get what they need on those days when every moment counts.”

The mobile app can be downloaded and used for free and it provides users with information about items that are in stock at the locations that are nearby. It also allows a customer to be able to create an order and then checkout with a single tap. Target says that there are hundreds of thousands of different items that they can purchase on the app and then pick them up at the location hat is most convenient for them.

This allows them to complete a mobile commerce experience, themselves, by shopping online but then picking up the order without ever having to find a parking space or get out of the car. The app includes a geolocation feature that will allow the store employees to know when the customer has arrived, so that they can bring the order to the vehicle nearly immediately upon arrival.

Razorfish selected to address growing need for mobile commerce services

Target, one of the largest retailers in the U.S., has been looking to engage mobile consumers in a more dynamic way recently. The company experienced promising results from its sales initiatives over the Thanksgiving shopping weekend, seeing a major uptick in mobile traffic and mobile sales. The company is now looking to overhaul its e-commerce business and has hired Razorfish, a digital interactivity agency and marketing firm. Razorfish will be responsible for revitalizing Target’s e-commerce division in the hopes of being more in line with the needs of mobile consumers.

Razorfish to help develop new mobile application and e-commerce platform for Target

Target selected Razorfish after having vetted the agency for several months, beginning in August of this year. Razorfish was able to beat out competition from 10 other agencies in order to land the deal with the major retailer. As such, Razorfish will work to re-launch Target.com for the PC, mobile, and tablet platforms. Part of this effort will include t he development of a mobile application that will help boost the mobile shopping experience in stores.

Target takes note of growing momentum behind mobile commerce

Though Target.com has not experienced any significant problems since being re-launched last year, the retailer is becoming more aware of the need to reach out to mobile consumers. Mobile commerce is becoming a powerful force in the U.S. market and has gained considerable momentum in the wake of the Thanksgiving shopping weekend. Target saw firsthand how powerful mobile commerce can be and is working to become more accommodating of mobile consumers through overhauling its e-commerce presence.

Retailer eyes QR codes

Target will also begin focusing more on QR codes in its physical stores as a way to provide mobile consumers with more robust service. These codes will be used to distribute information about certain products to interested consumers. The QR codes will also help supply consumers with deals and special offers. QR codes have long been considered a powerful tool in the mobile marketing space.