Tag: taiwan

Messaging apps may revolutionize mobile commerce

| May 26, 2014

Future of mobile shopping and payments may lie with messaging apps

Mobile messaging applications may be the future of mobile commerce. A growing number of these apps are being released and many of them are being designed with mobile payments in mind. In some cases, these apps are meant to make mobile shopping more social, allowing users to share their purchases with those they have on their contact lists. Most of these apps simply aim to satisfy the demand coming from consumers who want their applications to do more than one simple task, such as messaging.

Line is set to break into the Taiwanese market with the help of Uitox

A new messaging application from Japan is set to take mobile commerce to a new level in Taiwan. The app is called Line and it’s developer of the same name has partnered with Uitox, an e-commerce organization, to bring Line into the Taiwanese market. Uitox is set to launch a mobile payments pilot program on June 10 that will highlight the use of Line. Numerous brands are already slated to participate in the campaign, and Line will even sell its own branded merchandise through the pilot project.

Line boasts of 420 million registered users globally

Mobile Commerce - Mobile messaging Line currently boasts of more than 420 million registered users throughout the world. The application has managed to acquire a great deal of support through its focus on flash sales. Last year, Line started introducing its own brand of flash sales to Thailand, where it found promising success. Taiwan will be the second country in which Line introduces its flash sales.

Line will have to continue competing with more popular mobile commerce platforms in order to find higher levels of success

While Line has managed to generate a great deal of success, it will still need to compete with other applications that are forming a powerful position in the mobile commerce field. WeChat is currently one of the largest messaging applications that has successfully established itself as a mobile payments platform as well. Newly released applications also offer some competition as consumers are often on the lookout for new services that could offer refreshing experiences.

Mobile commerce to help Taiwan’s e-commerce sector reach new heights

| May 20, 2014

E-commerce is growing quickly throughout Taiwan

Taiwan’s e-commerce sector is expected to see major growth in the coming years. More people throughout the country are beginning to shop online as new services become available to them The Institute for Information Industry has released a new report concerning this trend, highlighting the fact that e-commerce is becoming more attractive to these consumers because of its convenience factor. The growing adoption of mobile devices is also playing a role in the growth of e-commerce.

Mobile shopping is becoming a powerful trend among Taiwanese consumers

According to the report from the Institute for Information Industry, e-commerce in Taiwan is expected to grow by 20% annually over the next few years. The report notes that online transactions throughout the country reached $25.7 billion in 2013 and transactions are expected to reach more than $33.2 billion by 2015. Mobile commerce is expected to play a significant role in this growth as more consumers begin using the Internet from their smartphones and tablets.

Mobile devices are accounting for a greater portion of commerce throughout the country than they have in the past

Taiwan Mobile CommerceThe report indicates that nearly 18% of all Internet users in Taiwan are accessing the digital space from a mobile device. Many of these consumers are using their devices to shop for and purchase products online. Others are simply using these devices to compare products being offered by multiple retailers. Currently, an estimated 30% of Taiwan’s population use their mobile devices for commerce, communication, and social networking.

Security remains an issue of concern with most consumers

Mobile commerce has become quite popular throughout the Asian market. This is largely due to the widespread adoption of mobile technology, which is a trend that has been accelerating at a rapid rate for some time. Consumers appear to favor mobile shopping because it offers them more convenience and allows them to shop at any time of day with relatively little trouble. One issue that consumers are concerned about, however, is security. Many mobile commerce platforms currently lack the security features needed to keep a consumer’s financial information safe from exploitation.