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Analysis suggests mobile shopping may have reached a plateau

Lucy | September 1, 2015

According to IMRG analysts, there may not be any real m-commerce growth going on at the moment.

Could it be possible that mobile shopping has reached its peak for the moment? If the data revealed by analysts at IMRG are correct, there may not have been any rise in the proportion of sales that have used mobile platforms over the previous three months.

The data included in the research that was conducted involved both smartphone and tablet use.

The trends that mobile shopping has seen over the last few years have shown that it has been experiencing solid growth every single quarter for the last half decade in the United Kingdom. However, the last quarter broke that streak as m-commerce didn’t see a quarterly rise in its use within the country during the previous quarter. What this suggests is that the country may be reaching the point in which there is a balance between shopping on PCs and over mobile devices. This, according to Internet Retailing.

Five years ago, only 0.9 percent of e-commerce occurred over mobile shopping devices.

Mobile Shopping has hit a plateau However, that figure from this year has reached a considerable 42 percent of online purchases. What is important about the finding from this recent research is that although the amount of money that is being spent over m-commerce seems to have leveled off and has reached its uppermost point for the moment, the number of web visits that are taking place via smartphones and tablets is still experiencing steady growth.

In fact, during this year’s second quarter, it was estimated that about 60 percent of all site visits are occurring from mobile technology devices. This is a rise of 2 percent from the same time three months earlier.

What that appears to show is that even if people aren’t using their mobile devices at any greater rate to make purchases, mobile shopping is still going on with other purposes in mind. The final purchase isn’t necessarily occurring online, but people are checking out stores, brands, products, reviews, and other information while they are using their smartphones and tablets. They are then proceeding to use their laptops or going to brick and mortar stores to buy what they have found.

Mobile search is changing the way we buy vehicles

Dan Gendro | August 6, 2015

The internet has already altered the car shopping experience and smartphones have gone a step further.

A recent study conducted by Autoshopper has revealed that more than one in every three people who use the internet to shop for vehicles such as cars, SUVs and trucks, have conducted a mobile search on a smartphone or tablet while actually standing in a dealership.

That represents an increase of a massive 29 percent over the number of people who were doing it in 2013.

Considering the trend toward mobile search, that really doesn’t come as too much of a surprise. After all, earlier in 2015, searches over smartphones and tablets surpassed those that took place over PCs, according to statistics released by Google. It was that trend that brought about the massive wave nicknamed “mobilegeddon” in which Google – and then later, Bing – changed their algorithms in order to favor websites that were mobile friendly, when a search was conducted over mobile devices.

Now, dealerships are paying close attention to mobile search, as it is having a considerable impact on sales.

Since Google results now favor mobile friendly websites, dealerships have discovered that if they want to be able to stand out to their customers, then this is the type of experience that they are going to have to provide. After all, the last thing that they want to do is have a potential customer standing on their showroom floor while discovering the offerings of a competitor on their smartphones because that rival had a mobile friendly website and therefore received better search results.

Of course, the experience goes far beyond search. As dealerships battle over customers, they are now trying to create a far more seamless experience between the device and shopping in person, so that the two will work together.

Not only are most dealership websites already highly optimized for mobile search, they are also designed to provide a much broader experience that will allow consumers to be able to view additional resources that will help them to make their decisions and to learn what they want to know about the vehicles that they are considering.