Tag: tablet mobile games

Tablets preferred for mobile games

| July 12, 2013

Study shows consumers play mobile games on their tablets more so than other platforms

Frank N. Magid Associates, a media and entertainment research firm, has released a new study concerning mobile games. These games have been growing in popularity for some time, experiencing the bulk of this growth over the past five years. As consumers become more involved in their smartphones and tablets, these games are finding a foothold with a larger audience. The prominence of mobile technology has made mobile games a very lucrative and influential part of the game industry.

Tablets account for $914 million in in-game spending

The study shows that mobile games have established a strong following, but that the majority of those that play these games prefer to do so on tablet devices. The study suggests that 69% of tablet users play games on their device, with 31% of these gamers participating in in-game transactions. These gamers spent an average of $48 each on mobile games over the past year. This translates into tablets representing some $914 million of in-game spending.

tablet mobile gamesTablets offer better experience for mobile games

The reason people seem to prefer tablets over smartphones when it comes to mobile games is relatively straightforward. Tablets feature larger screens that are typically more responsive than those than can be found on smaller mobile devices. This allows for better control in mobile games as well as the opportunity to experience these games on a larger scale rather than be forced to view games on a small, somewhat restrictive screen. The larger size of tablet devices is also accommodating to higher quality hardware, allowing these devices to offer more graphical power to mobile games than smartphones.

Android may be catching up to iOS

Tablets have established themselves as the primary platform for mobile games. This is not likely to change in the immediate future, despite the fact that new smartphones are emerging with better graphics processing units and other such hardware. Currently, the iPad is the most popular tablet for mobile games, but the study shows that Android tablets are beginning to gain momentum among consumers.

Mobile games continue to grow in popularity

| April 29, 2013

Mobile Games PopularityJuniper Research study highlights growth of mobile games

Juniper Research, a leading market research firm, has released a new study on the state of mobile games. As with other studies in the same vein, Juniper’s notes that mobile games are gaining strong momentum among consumers as smartphones and tablets become more availability. Mobile games are helping many fulfill their need for entertainment throughout the day, while also providing sufficient distraction for those at work or traveling. The report paints a promising future for the mobile games sector as more people become involved in gaming on their mobile devices.

64 billion mobile games to be downloaded by 2017

The study from Juniper Research predicts that more than 64 billion mobile games will be downloaded by consumers by 2017, more than triple the number of downloads that were reported in 2012. While many mobile games are specifically designed to be addicting, Juniper Research claims that the most significant contributing factor to this growth is the increasing number of free-to-play mobile games. These games require no purchase and are available to all consumers, immediately making them more attractive than games that are associated with a fee.

Games prove most popular with tablet owners

The study shows that tablet owners are particularly fond of mobile games. Juniper Research suspects that the reason mobile games are so popular among tablet owners is due to the better controls, larger screens, and higher fidelity visuals that can be achieved through these devices. As such, tablet games are considered slightly better than their smartphone counterparts among consumers. The study suggests that there are twice as many downloads for mobile games among tablet owners than among smartphone owners.

Mobile games expected to continue growing beyond 2017

Juniper Research does not predict the growth of mobile games to slow down beyond 2017. These games have established themselves as a cornerstone of the game industry and many developers and publishers therein are beginning to consider mobile games an ideal medium to consumer engagement. These games have also become one of the most lucrative sectors of the game industry.