Tag: tablet commerce

Google Wallet set to go physical

 

Google WalletGoogle Wallet may soon take the form of a card

By now, consumers that are interested in mobile commerce are likely to have heard of Google Wallet. This mobile payment platform can transform smart phones and tablets into platforms that allow consumers to make purchases of goods and services using digital information rather than physical currency. Despite a relatively rough launch last year, the Google Wallet has become a leading mobile commerce platform, successfully exposing a wide range of consumers to the concept of mobile payments.

Google Wallet Card could help expand the accessibility of mobile commerce

Google may now be gearing up for the launch of a physical version of the Google Wallet. The Google Wallet Card, as it is being called by Android Police, a technology web site, has caught some screenshots of Google’s plans and how a physical card may be the next step in the continued evolution of the Google Wallet. The new system will provide consumers with a card, much like the traditional credit cards that are widely used today. This card will be linked to a Google Wallet account and make use of the financial information associated with that account.

Consumers without NFC-enabled devices left out of mobile commerce loop

Through this initiative, Google aims to make mobile commerce more accessible to a wide range of consumers. Currently, mobile commerce is largely reserved to those with NFC-enabled mobile devices. Those without such a device are unable to participate in mobile payments simply because their devices cannot interface with the technology used in mobile commerce. The Google Wallet Card will solve this problem by giving consumers another option to engage in mobile payments.

Still a long way to go before mobile commerce becomes mainstream

The Google Wallet Card will be accepted anywhere major credits card are accepted. Google has invested heavily in mobile commerce thus far and is keen to ensure most consumers have the ability to engage in mobile payments. The Google Wallet Card is one step closer to realizing this plan, but Google will have to continue its work in order to get people interested in making payments using their smart phones and other mobile devices.

FloJack from Flomio seeks support through crowd funding

FloJack campaign launched to bring NFC to iOS platform

Flomio, an ambitious NFC-based mobile commerce startup, is looking to bring NFC technology to the iOS platform. Apple caught a lot of flak for shunning NFC technology with the latest edition of the iPhone, and the company has been adamant in its position that NFC technology is not yet ready for its plans for mobile commerce. That means that, for the time being, iPhone users will largely be left out of any mobile commerce initiative or service that emerges within the next few years until Apple decides on a suitable alternative to the technology. Flomio is hoping to solve that problem with FloJack.

FloJack seeks to be funded through Kickstarter

The startup has launched a Kickstarter campaign for its FloJack device. Kickstarter is a crowd funding platform that has been remarkably successful for ambitious projects. The FloJack device is designed to connect to any iOS device and give that device NFC capabilities. The FloJack is equipped with an NFC chip that can enable an iOS device to conduct mobile transactions, engage in NFC-based marketing campaigns, or facilitate wireless data sharing.

FloJack not likely the ultimate NFC solution for iOS

The FloJack campaign was launched late last week through Kickstarter. Flomio is looking to raise $80,000 in funding for the project. The developers are well aware that the FloJack will not have an indefinite lifespan, especially as Apple works to find an alternative to NFC technology. Flomio co-founder Tim Ronan notes that the FloJack is meant to get iOS fans prepared for the day when NFC technology, or something very similar, makes its way to the iPhone, iPad, and iPod.

Similar devices aim to expand mobile commerce accessibility

FloJack is not the first of its kind. The UK’s Square has a similar device that is designed to allow consumers without NFC-enabled devices to conduct mobile transactions. These devices are addressing an issue that currently exists in the mobile commerce industry. That issue is the lack of NFC-enabled devices. Without these devices, consumers cannot participate in mobile commerce in an effective manner.

Exit mobile version