According to IMRG analysts, there may not be any real m-commerce growth going on at the moment.
Could it be possible that mobile shopping has reached its peak for the moment? If the data revealed by analysts at IMRG are correct, there may not have been any rise in the proportion of sales that have used mobile platforms over the previous three months.
The data included in the research that was conducted involved both smartphone and tablet use.
The trends that mobile shopping has seen over the last few years have shown that it has been experiencing solid growth every single quarter for the last half decade in the United Kingdom. However, the last quarter broke that streak as m-commerce didn’t see a quarterly rise in its use within the country during the previous quarter. What this suggests is that the country may be reaching the point in which there is a balance between shopping on PCs and over mobile devices. This, according to Internet Retailing.
Five years ago, only 0.9 percent of e-commerce occurred over mobile shopping devices.
However, that figure from this year has reached a considerable 42 percent of online purchases. What is important about the finding from this recent research is that although the amount of money that is being spent over m-commerce seems to have leveled off and has reached its uppermost point for the moment, the number of web visits that are taking place via smartphones and tablets is still experiencing steady growth.
In fact, during this year’s second quarter, it was estimated that about 60 percent of all site visits are occurring from mobile technology devices. This is a rise of 2 percent from the same time three months earlier.
What that appears to show is that even if people aren’t using their mobile devices at any greater rate to make purchases, mobile shopping is still going on with other purposes in mind. The final purchase isn’t necessarily occurring online, but people are checking out stores, brands, products, reviews, and other information while they are using their smartphones and tablets. They are then proceeding to use their laptops or going to brick and mortar stores to buy what they have found.
These mobile devices have become a hot item for students who are headed back to the classrooms.
While there are still many students – particularly those in higher grades and in college – who find that a laptop is still the ideal tool for writing papers, conducting research, and taking notes, tablet commerce is still playing a growing role.
These mobile devices are starting to replace textbooks and are providing much more portable computing.
Not only is choosing tablet commerce a less expensive route than buying a laptop or notebook computer, but it is also a lot smaller and lighter, making it easier to bring the device to and from school. This year’s top devices are flying off the shelves, showing that these mobile gadgets are more important than ever before. The most popular models are ranging from a smaller 6 inch screen to the much larger 10 inches.
When it comes to tablet commerce, this year’s students seem to know what they’re looking for.
The following are being advertised as the most popular tablets for back to school shoppers, this year, so far. That said, it’s important to note that the figures are still very early, and back to school sales could play an important role in the choices that students (and their parents) make as the new school year approaches.
• Apple iPad Air 2 – definitely at the higher end of the price spectrum, this device has a 9.7 inch screen, high-def touchscreen, reliable hardware and solid software. A full charge gives about 10 hours of battery life, which is also important for a good day in class. They start at $499 and go from there.
• iPad Mini 3 – somewhat smaller than the larger Apple tablet, this is also lighter and less expensive. It boasts a 7.9 inch high-def touchscreen display and the same types of great software. It starts at $399.
• Google Nexus 9 – This is a thin, attractive tablet with a large enough screen at 8.9 inches of high-definition touchscreen. It’s very light and starts at $399.
• Samsung Galaxy Tab A 8.0 – This is a moderate sized tablet computer with an 8-inch touchscreen and a great price. It runs on android and is very lightweight. It currently retails for $229.99.
• Amazon Kindle Fire HDX – This tablet has already received some rave reviews and is the ultimate in terms of saving money. It has a smaller but functional 7 inch touchscreen and a price tag that is currently only $179, making it highly appealing to many parents and students who are looking for a great deal on their tablet commerce back to school shopping.
