Tag: t commerce

The retailer expects that its mobile sales will increase beyond 50 percent with its new iPad app.

The flash sale, members only online retailer, Jackthreads, has already been reporting considerable successes over the mobile channel in terms of its sales, and is now sending its expectations sky high as it focuses on tablet commerce through its new iPad app.

The company already boast 4 million members, made up primarily of younger men.

Those customers have eagerly downloaded the smartphone apps for iPhone and Android over 2 million times, says the company. Now, it has expanded its application offerings by creating a tablet commerce app available for iPad users who would prefer to shop for products using a larger screen than smartphones.

The tablet commerce app complements the smartphone applications and the mobile website.

Currently, the company is reporting that 40 percent of its sales are generated through the use of smartphones through its app and m-commerce website. It now believes that its tablet commerce experience – through the launch of the iPad app – will be tremendously popular and will drive the mobile figure up to a full 50 percent or more.

Using the tablet commerce application will allow the company’s members to be able to swipe and browse through approximately 1,000 different brands and themed shops. The design of the iPad app picks up from the original layout that the company has been using for smartphones, and goes from there.

Jackthreads does have reason to have such high expectations for its tablet commerce experience through the new app. At the moment, approximately 5 percent of the total traffic to the company’s standard website comes from iPad devices. Moreover, those shoppers have conversion rates that are three times better than other types of mobile device. Their average orders are also 40 percent greater than other mobile device shoppers.

If the iPad tablet commerce app is truly capable of driving the mobile sales share over the 50 percent mark, this will be the first time that it has occurred in the history of the company, according to the co-founder and CEO of the Thrillist Media Group (operator of Jackthreads), Ben Lerer.

Tablets are overcoming smartphones in mobile commerce

Mobile payments may be becoming more common as more consumers become reliant on mobile technology, but whether tablets or smartphone are more favored for online shopping has remained something of a mystery for some time. Smartphones have long held a dominant presence in the field of mobile commerce as many consumers often use these devices while shopping to search for and purchase products. A new report from Forrester Research, a leading market research firm, suggests that tablets may soon replace smartphones for this purpose.

Consumers prefer tablets

According to the report, 30% of tablet owners in the U.S. use their device for mobile commerce. Comparatively, the report shows that only 13% of smartphone users have made a purchase through their mobile device. The report suggests that consumers favor tablets because of the larger screens features on such devices. The larger screen allows for better control and navigation, providing a more enjoyable shopping experience overall.

Report predicts growth of mobile commerce

The report from Forrester Research also forecasts mobile commerce sales for this year and through 2016. Currently, the report does not factor in sales made through tablets and only accounts for those made through smartphones. The report predicts that mobile commerce sales will reach $12 billion this year. Sales will increase exponentially over the next few years and reach $27 billion by 2016. This growth is largely driven by the expanding availability of mobile devices. Tablets are expected to contribute significantly to mobile commerce sales in the future. Forrester research predicts that 45% of mobile consumers will be tablet owners by 2016.

Study suggests that tablets will drive mobile commerce sales in US

Another study conducted by eMarketer, a market research firm, suggests that tablets will drive the majority of mobile commerce sales in the U.S. this year. This study predicts that tablets will become the primary mobile commerce platform among consumers, representing some 71% of mobile spending by 2017.