Tag: superdata

Mobile games help power growth in digital market

| August 22, 2013

Digital market reaches new heights with the help of mobile games

This has been a very promising year for the digital gaming sector. More consumers are becoming involved in games now than ever before in the past, largely due to the proliferation of smartphones and tablets. These devices have allowed consumers to play games virtually anywhere in the world, but are not the only platform through which these consumers have access to digital games. Large-scale titles, like Blizzard’s World of Warcraft, continue to perform well in the market despite being more than a decade old. A new report from SuperData, a market research firm, shows that the digital game market is reaching new height and this growth may be largely due to the popularity of mobile games.

Market reaches $1.1 billion

According to the report from SuperData, the digital games market has hit $1.1 billion. In July alone, revenue in this sector jumped by 5.4% over what it had been during the same month in 2012. In the U.S., much of this growth is being seen in the mobile sector, where mobile games have become quite popular. Revenue in the mobile games market has jumped by 32% since July of 2012. The report notes that Candy Crush, one of the most popular mobile games, leads the market with more than $438,000 in daily revenue.

Mobile Games - digital market growthMMOs continue to show strong performance

The digital games market is dominated by big-name multiplayer titles, like League of Legends and DOTA 2. These games account for the majority of the money that consumers are spending in this particular market. The report shows that World of Warcraft continues to maintain its spot as the highest revenue generator in the digital games market, at least where multiplayer games are involved.

Consumers are leery of mobile games with strong similarities to one another

Mobile games are expected to continue seeing a major increase in popularity in the coming years. This may directly translate into higher levels of revenue generation. The problem, however, is that many consumers are fickle when it comes to mobile games. Games like Candy Crush have managed to achieve a significant level of success, but whether other games can do the same is a dubious matter. Consumers often show a great deal of ire toward games that are too similar to one another, and these games tend to perform poorly in the market.

Spending on mobile games reaches all-time high in the US

| May 21, 2013

Mobile Games RevenueMobile games continue to flex their financial might

It is no secret that mobile games have become a very lucrative part of the game industry as a whole. While the rise of mobile games and the success they have found throughout the world may have come as something of a surprise, the game industry has been placing a great deal of emphasis on these games due to the financial gains that many companies in the mobile space have seen in this sector. The financial aspects of mobile games can, at times, be somewhat vague, but SuperData, a metrics tracking firm, has released a new report that highlights the money that consumers are actually spending on these games.

Report shows the progress mobile games are making in terms of revenue

According to the report from SuperData, the average amount of money that consumers in the U.S. are spending on mobile games has reached an all-time high. The report shows that consumers are spending an average of $12 on mobile games. While this may not seem like a significant amount of money, this represents millions of dollars worth of revenue for developers and publishers, most of which comes from in-game transactions and not from the actual sale of mobile titles. The report does show that there has been some decline in this sector, but mobile games are producing $842 million in revenue, on average, through sales alone every month.

Free-to-play games becoming more popular

The report shows that free-to-play mobile games are the most popular among consumers. Consumers do not need to pay an initial fee in order to acquire these games, making them widely available to a broad range of consumers. These games typically include in-game purchases that provide players with some bonus or opportunity to access new content. Free-to-play games are not only popular in the mobile space, of course, as the report shows that they are also gaining traction in other parts of the game industry.

Game industry beginning to go mobile

Mobile games are well on their way to becoming one of the most lucrative sectors of the game industry. If consumers continue to show strong interest in these games, the game industry is likely to continue to put more focus on the mobile sector. Several developers that had traditionally been solely focused on console gaming have already begun embracing the mobile space.