Subway is introducing new payment options through its websites and mobile application
Famed restaurant chain Subway is taking another step into the mobile commerce field by offering a new payment option through its mobile application. The new option will support PayPal transactions and is meant to make ordering and paying for food more convenient for customers. Subway intends to see more people use its mobile app and believes that integration with PayPal will help with the application’s appeal to consumers that are beginning to rely more heavily on their mobile devices.
Company seeks to become more flexible in order to meet the needs of its customers
Ken Moy, Subway’s director of global payments and emerging commerce, notes that the company has recognized the advent of mobile devices and the role they are beginning to play in the evolving field of commerce. Subway wants to establish a greater presence among mobile consumers, who are looking for more convenient way to purchase products that they are interested in. In order to accommodate the needs of consumers, Subway is looking for new ways to become flexible and engage consumers.
PayPal integration will be completed by the end of this year
A growing number of companies are beginning to take mobile payments more seriously
Mobile payments are beginning to play a major role in the business world. More companies are working to find ways to support these payments in order to satisfy the demand coming from consumers that have become interested in mobile commerce. Subway is one among several companies that have begun to play a larger role in the mobile commerce space.