Tag: stripe

Stripe to aid in the growth of mobile commerce

Stripe aims to help retailers engage mobile consumers more effectively

Mobile payments firm Stripe is looking to make it easier for retailers to convert mobile consumers into actual paying customers. This has been a difficult feat to achieve for those participating in mobile commerce, as those using their smartphones and tablets to shop are often fickle when it comes to purchasing products that they are interested in. Some consumers have reported problems with their shopping experience, which is why they do not complete a transaction.

New services could help improve the checkout process

Stripe intends to aid in the conversion problem through its Stripe Checkout, Stripe Connect, and newly launched Stripe Relay. Through these services, the company intends to close the gap that exists when it comes to retailers using mobile applications, making it easier for retailers to convert shoppers into purchasers. These solutions are also meant to make the mobile shopping experience more convenient for consumers, ensuring that shoppers no longer have problems with the checkout process.

Majority of consumers do not use mobile commerce apps

Mobile Commerce - Fast CheckoutMost consumers only spend their time on a small number of mobile applications, with the majority not using mobile commerce apps. Social media apps are, by far, the most popular applications among consumers. Many people prefer to use web browsers when doing their mobile shopping, but relatively few retailers have comprehensive mobile commerce solutions in place that can effectively support this shopping. Stripe Relay, which is designed to make transactions occur as quickly as possible, may become a powerful tool for retailers becoming involved in mobile commerce.

Retailers must fight for the attention of mobile shoppers

Mobile commerce has begun to grow quick quickly. Retailers are feeling a greater need to engage mobile consumers, as they are becoming a more prominent and powerful demographic. Retailers that cannot provide adequate services to consumers may be losing out on promising opportunities. Stripe is one of several companies attempting to help these retailers engage mobile consumers, believing that mobile commerce will become a dominant force in the retail industry.

Pinterest enters the mobile commerce space

Pinterest is moving forward with its buyable pins feature

Pinterest is one of the latest social companies to become involved in the mobile commerce space. The company recently announced its buyable pins, a feature through which users can purchase products that they see on the social site. Pins, or pictures, will serve as a way to expose users to new products, giving them an opportunity to purchase what they see on their mobile devices through the Pinterest application.

Company will be working with Stripe to make mobile purchases possible over its platform

The social media company will be working with Stripe in order to handle the mobile payments made through its new feature. The idea behind the new feature is to make purchases on a mobile device quick and convenient for users. Buyable pins will show on all featured content on Pinterest, including search and recommendations. For example, if users see a picture of a jacket, they would also be provided with a link to purchase this jacket, with purchases being handled through the Pinterest platform. Users will also be able to compare products and prices.

Social commerce is becoming a focus for companies that want to engage mobile consumers more effectively

Mobile Commerce - Pinterest AppMobile commerce has become an important focus for many social media companies. These companies have taken note of the rise of mobile technology and the role that smartphones and tablets are playing in the daily lives of consumers. These companies are beginning to expand upon a concept called social commerce, which involves the purchasing of products over social media networks, such as Facebook and Twitter. These networks have already launched their own purchasing features, providing Pinterest with competition.

Social commerce can be very beneficial for retailers

Social commerce is growing quickly and consumers have become more interested in purchasing products online with their mobile devices. Social networks represent a powerful way for retailers to gain exposure for their products and these networks can provide retailers with access to a very active and enthusiastic user base that has become interested in mobile commerce.