The transaction system has already seen massive success through Starbucks and is moving to another coffee chain.
In 2012, Square mobile payments scored a tremendous deal in order to power the smartphone based credit card transactions at Starbucks, which was already known for its tremendous successes in this sphere.
Now, the company has announced that it is integrating with an additional coffee chain company.
Square will now be supplying the mobile payments at the point of sale at the boutique café chain, Blue Bottle Coffee. Its news release indicated that during the first wave, consumers at the Oakland, San Francisco Mint Plaza, and Brooklyn locations will be able to use the Square Wallet. However, over the next few months, the coffee chain intends to continue to roll out this option at its other locations.
Unlike Starbucks mobile payments, Blue Bottle will be using the Square Register as its complete POS system.
This will allow Blue Bottle to accept cash, credit card, and mobile payments, while it also tracks its store inventory, and is provided with reports on a daily basis so that it can monitor its progress. Consumers will be able to use the Square Wallet system to make a purchase by simply saying their names to authenticate the transaction.
According to the Blue Bottle Founder, James Freeman, in the news release, “We put a great deal of thought into every detail in each of our stores. We think about the right wood for our counters, the best beans, and how we can continue to serve our customers the perfect cup of coffee as we grow.” He also added that they felt that Square was the right mobile payments option for their business due to that company’s customer focus and “attention to detail.”
At the moment, there are 11 Blue Bottle locations in New York City and the San Francisco Bay area. It intends to continue its expansion and will bring its mobile payments along with it. It is one of several small chains that have joined with the Square Register, which is powered by iPad, over the last few months.
The coffee giant has been dropping hints about expansion into grocery stores.
As mobile payments are still playing a central role in the growth of the transactions occurring at Starbucks, the Seattle based company is now considering various m-commerce opportunities to broaden its strategies, which may include expanding into grocery stores.
The company’s CEO, Howard Schultz, explained a number of the company’s intentions for the future.
Schultz raised these points during a conference call that was held between himself and a number of analysts, in order to discuss the results of the merchants fiscal first quarter. He explained that the ongoing success and growth of the m-commerce business and other mobile initiatives at Starbucks were an important factor in the quarter.
At the moment m-commerce represents 20 percent of the payment card transactions at Starbucks.
In response to one of the m-commerce questions posed by an analyst, Schultz also hinted at the company’s intentions to broaden the card into the areas of grocery and consumer packaged goods. He stated that “Over the next few months or so, we’ll be coming back to you and sharing with you the plans that we have to take advantage of Starbucks products within CPG, and specifically grocery, and leveraging the technology and the advancement of providing value to our customers that are buying Starbucks products in grocery, and leveraging the card.”
That said, he also pointed out that he did not intend to “get into too much specificity” during that phone call. His intention was to express that Starbucks would be offering additional incentives and m-commerce options for consumers to not only purchase their coffee, but also to provide greater depth of the integration into the Starbucks ecosystem through their mobile devices and card loyalty.
While the company has already undergone considerable expansion to its m-commerce, it clearly has no intention of simply sitting back and remaining the same now that their mobile success has been established. They are continually monitoring, innovating, and evolving the opportunities that they present to their customers, from the ability to make mobile payments in the first place, to a growing range of methods that can be used in that light.
