Tag: starbucks mobile commerce

Starbucks continues its push into the mobile payments realm

| June 24, 2014

Starbucks is growing bolder with its mobile initiatives in order to better engage consumers

Starbucks is beginning to more aggressively promote its mobile payments application. The app can already be considered a resounding success for the company, but Starbucks is keen to see its use expand among its customers. The company is beginning to promote the app as the best way to avoid long lines at its local stores, giving customers a way to order and purchase products quickly from their mobile devices while also being rewarded for doing so.

Mobile commerce is quickly winning over consumers

Mobile commerce has won favor with consumers because of its convenient nature, but relatively few people are willing to embrace mobile payments fully. This is due to their security concerns and the fact that most mobile commerce platforms are exactly the same. The majority of mobile commerce applications currently available to consumers only facilitate mobile transactions, offering little else in the way of convenience or rewarding consumer loyalty. Starbucks has managed to find strong success with its app through a focus on consumer loyalty, noting that more than 8 million people are currently registered with My Starbucks Rewards.

Starbucks begins promoting mobile transactions in more of its stores located throughout the US

Mobile Payments - StarbucksApproximately 14% of all payments made at Starbucks store now come from the company’s mobile application. Starbucks suggests that its customers are becoming quite interested in mobile payments because of how easy and convenient its mobile application is. The company is beginning to rapidly increase the number of locations that accept mobile transactions in the hopes of further promoting its application as a viable tool for consumers.

Company has big plans for mobile commerce and plans to see success in this highly competitive market

Mobile commerce has become one of Starbucks’ most lucrative business sectors. Rumors suggest that the company was able to generate more than $1 billion in revenue just from mobile payments in 2013. The company is eager to continue capitalizing on the increasing mobility of its customers, offering them services that are designed to be convenient and mobile-centric in nature.

Starbucks launches new mobile payments application

| March 31, 2014

New application could be a step toward Starbucks expanding the availability of its mobile commerce technology

Starbucks has released a new application for the iOS platform that could serve as a stepping stone for the company’s future mobile commerce endeavors. The company has become a major player in the mobile commerce sector thanks to its partnership with payments processor Square. Currently, Starbucks in the mobile commerce space are restricted to its family of stores, but the company does have plans to expand beyond its own stores in the future, possibly licensing off its mobile payments technology.

App allows users to tip baristas from their mobile device

The application allows consumers to tip their baristas at Starbucks stores from a mobile device. The app is meant to work alongside Starbucks’ existing mobile commerce services, allowing consumers more flexibility in the way they interact with the company and its employees. According to Starbucks, approximately 14% of all of its in-store transactions now come from mobile devices. The company has been quick to praise mobile commerce and has begun taking steps to help other organizations embrace the mobile sector more effectively.

Security continues to be an issue for many consumers

Mobile Payments - StarbucksWhile Starbucks have found significant success in its mobile commerce efforts, many consumers are still wary of the concept of mobile payments. There are security issues that exist in the mobile field that have yet to be adequately addressed by companies participating therein. The security of financial information is a priority for many consumers, and the lack of security that many mobile commerce platforms offer has become a problematic issue for consumers.

Starbucks could help assuage security issues in the mobile commerce field with its mobile payments technology

Starbucks has managed to provide a service that consumers feel comfortable with using. The company may be able to help address some of the security issues that exist in the mobile commerce field by making its own mobile payments technology more available to other companies. Starbucks currently has tentative plans to license out its technology, but exactly when this will happen is unclear at this time.