Tag: south korea

Samsung’s mobile payments service to launch in the US soon

| January 6, 2016

Samsung Pay is set to come to the United States in the coming months

Samsung Pay, Samsung’s new mobile payments service, is expected to launch in the United States in the coming months. The service was first launched in South Korea in 2015, where Samsung has been testing the service and fine tuning its features. Samsung Pay is set to compete with other mobile payments services in the U.S., particularly those coming from Google and Apple. The company is confident, however, that the service will appeal to U.S. consumers, especially as new features are being introduced.

New mobile payments service will be available on a variety of mobile devices

Recently, Samsung announced that its mobile payments service will be available on non-flagship devices, which are not equipped with NFC technology. NFC has become the backbone of mobile commerce, allowing digital information to be transmitted over short distances. In the past, the lack of NFC-enabled mobile devices made it difficult for consumers to make mobile payments, but device makers have brought numerous devices equipped with NFC technology to the global market, expanding the reach of mobile payments.

Samsung Pay will support Magnetic Secure Transmission technology

Mobile Payments - Samsung Pay to launch in USSamsung Pay is, of course, not a copy of other payment services. The service features support of Magnetic Secure Transmission, which is why consumers do not need NFC-enabled devices to make use of it. This technology allows Samsung Pay to work in a way similar to existing debit and credit cards. Samsung believes that this feature can be expanded to make mobile payments more convenient for consumers throughout the United States.

Security will continue to be a challenge for those involved in mobile payments

One of the challenges Samsung will have to overcome to find success in the U.S. is security. Many consumers have shown caution regarding mobile payments because of security risks, as they fear that their financial information may be exploited by malicious parties. Samsung, and other companies, have been working to address security issues, particularly through the use of biometric technology, which leverages biological information, such as a fingerprint, to secure consumer information.

Mobile commerce fraud is on the rise in Asia

| September 10, 2015

Smartphone penetration leads to the rise of mobile commerce

In Asia, smartphone penetration is accelerating and these devices are becoming more popular for those that are interested in shopping online. By 2018, Asia is expected to account for half the world’s mobile users, with many people beginning to use their smartphones and tablets to play games, purchase products, and use social networks. As mobile adoption rises, however, fraud is becoming a greater problem in the mobile commerce space in Asia.

Japan, South Korea, and China have become very attractive mobile markets

Currently, Japan and South Korea are leading the way when it comes to mobile commerce adoption, with approximately 50% of both country’s populations engaging in mobile transactions. China has also become a very prominent mobile commerce market. In the first quarter of this year, mobile sales in China reached $58.4 billion, according to a recent report from iResearch. Companies are beginning to invest more heavily in the mobile space, and this is making the sector more attractive to malicious parties.

Mobile commerce fraud is becoming more common

Mobile Commerce FraudWhile mobile commerce represents only 14% of all transactions being made in Asia, it also accounts for 21% of all fraudulent transactions being made through mobile devices. As fraud continues to grow, mobile commerce merchants are beginning to feel extreme financial pressure. Merchants incur costs of $3.34 for every dollar that is being spend on a fraudulent mobile transaction. This is 27% higher than the costs merchants would incur from a fraudulent transaction being made on a traditional PC.

Mobile security is becoming a priority for businesses and consumers alike

Several merchants in Asia are beginning to get involved in the mobile commerce space, but they will have to find ways to better protect consumer information. Security risks have been a major concern for consumers, and these concerns have slowed the adoption of mobile commerce platforms to some degree. Several companies offering mobile payments services have found ways to improve security through the use of biometric technology, which leverages biologic information, such as fingerprints, in order to protect transactions and consumer information.