Tag: sony

Sony takes note of the rise of mobile gaming

The game industry has long been restricted to stationary consoles and PCs. In the advent of mobile technology, the industry was able to enter into a new market by creating games that could be played on smart phones and tablets. Sony is one of the largest companies in the game industry, and one that has a formidable presence in the mobile gaming space. Though the company has attributed a great deal of value to mobile gaming, it is unwilling to break away from its console roots, which may make the Playstation 4 much more interesting.

One Sony initiative could give Playstation 4 some mobility

Sony Vice President Hiroshi Sakamoto recently suggested that the Playstation 4 could launch as soon a May this year. Despite the possibility of a launch, there is still very little information available for the next generation console, apart from the fact that it is part of the “One Sony” initiative. One Sony is an internal campaign that aims to establish universal compatibility and connectivity between all Sony gaming devices, consoles or otherwise. This idea can be seen in the connectivity between the Playstation 3 and the PS Vita.

Mobile gaming beginning to compete with consoles

Sony notes that traditional consoles are likely to experience a great deal of competition with mobile gaming platforms. The growing popularity of mobile gaming, as well as the increasing capabilities of mobile technology, could threaten the position that consoles hold within the game industry one day. Sony is keen to avoid any significant impact from the continued success of mobile devices by making sure that future consoles will be able to synergize with these devices.

Sony eager to create link between mobile and console games

Gamers tend to be a flexible, if somewhat fickle, bunch. Many people enjoy traditional consoles and are looking forward to what Sony has in store with the Playstation 4. These people also enjoy mobile games and Sony believes that combining the interest gamers have in console and mobile gaming will help the company beat out its competition in the upcoming console wars, wherein Microsoft, Sony, and Nintendo will be fighting for the adoration of gamers all over the world.

Microsoft patents documents augmented reality glasses project

Microsoft has been showing a great deal of interest in augmented reality lately. The technology company appears to be ready to take its interest to the next level, according to a patent filed with the U.S. Patent and Trademark Office. The patent filing from Microsoft documents plans for the development of a pair of augmented reality glasses, very similar to those being developed by Google. Microsoft believes that its glasses will be more than capable of competing with Google’s Project Glass.

AR system could be used for entertainment

The patent covers “a system and method to present a user wearing a head-mounted display with supplemental information when viewing a live event.” Essentially, the augmented reality glasses will be able to provide digital information concerning whatever is being viewed, allowing users to browse this content through a variety of contextual displays. The system has immediate implications for entertainment, as Microsoft is expected to leverage augmented reality technology in gaming and video. Augmented reality glasses could be used for much more than that, however.

Augmented reality shows potential in mobile commerce

Augmented reality has gained significant traction in marketing because of its interactive capabilities. Consumers have responded well to campaigns that make use of the technology in the past, leading to growing demand for the technology today. This interest is beginning to bleed into the realm of mobile commerce, where augmented reality technology could be used to make shopping more engaging and interactive.

Microsoft aims to compete with Google and others

Google has managed to generate a large amount of hype around the prospects of augmented reality glasses with Project Glass. Microsoft aims to overcome the challenge presented by Project Glass with it own augmented reality glasses. Whether the company will succeed in its endeavor has yet to be seen, but Microsoft is not alone in its interest of augmented reality. Sony is also planning to develop a pair of augmented reality glasses that could have a wide range of uses from entertainment to mobile commerce.