Tag: softcard wallet

Softcard mobile wallet moves into McDonald’s USA

The largest food service retailer in the world is now accepting these smartphone transactions in about 14,000 locations.

Customers who eat at McDonald’s in the United States will now be able to use their smartphones to pay for their orders now that the quick service restaurant has teamed up with the Softcard and its mobile wallet.

This type of mobile payments transaction will be available to customers both in the restaurant and the drive-thru.

To use their mobile wallet service, they will be able to use NFC technology enabled smartphones with the Softcard app. They merely need to tap the device against the near field communication reader at any of the U.S. locations of the restaurant. This makes it the largest deployment of mobile payments via NFC that has ever occurred in a drive-thru setting.

According to McDonald’s representatives, the company is very pleased to offer this new mobile wallet service.

The McDonald’s USA vice president of media and consumer connection, Anja Carroll, said that “We are pleased to announce this national launch after a successful pilot program that began in 2013. Our work with Softcard further reinforces McDonald’s commitment to customer service and convenience.”mobile Wallet - McDonald's

Carroll went on to say that by working with leading brands within the mobile payments and m-commerce sphere, “we’re able to deliver a more meaningful experience to our customers that includes greater speed, ease and value.”

The mobile wallet app from Softcard is available for free and brings payments, loyalty, and discount offers together in one digital location. The app is compatible with over 80 different mobile devices across Verizon Wireless, AT&T and T-Mobile. The service works with the contactless EMV global standard as well as with the m-commerce technology from SmartTap.

Softcard chief executive officer, Michael Abbott, called the quick service restaurant “one of the world’s most iconic and innovative brands.” He added that the reach and scale of McDonald’s will help to broaden the awareness and use of mobile payments and will bring this type of transaction one step closer to being mainstream. It will also help to demonstrate the specific value offered by the Softcard smartphone based wallet app, said Abbott.

Softcard NFC based mobile payments to be used at Subway

This deal between the sandwich chain and the service formerly known as Isis will rule out Apple Pay for the moment.

Subway, the sandwich chain, is now teaming up with Softcard in order to provide customers with the opportunity to use mobile payments to pay for their meals instead of a traditional credit or debit card.

The announcement stated that the NFC technology based mobile wallet will be usable at Subway next month.

As of October 1, Softcard mobile payments will be an accepted form of transaction at Subway. This joint venture among Verizon Wireless, T-Mobile USA, and AT&T Mobility was originally called Isis Wallet, but recently rebranded itself in order to place some distance between its name and the militant group that is currently terrorizing parts of the Middle East. This app is now supported by over 80 different mobile devices and is preloaded on over 30 of them.

The Softcard wallet will let customers choose their smartphone as a payment method.

Softcard - SubwayAll that customers need to do to use this mobile payments service through their NFC enabled smartphone is to tap the terminal at the Subway restaurant. This is now being rolled out after having completed a pilot program last year. Now, it will be available in over 26,000 locations of the restaurant found throughout the United States.

That said, despite the fact that the iPhone 6 now finally has NFC technology built into it, its users will still need to continue to use traditional transaction methods, at least for the next little while. The reason is that the Apple Pay service has been launched by that device maker and the iPhone 6 will be restricted exclusively to that service, at least for the first year after its release. Therefore, despite the fact that the technology is compatible, the wallet formerly known as Isis will not be available for Apple smartphone users.

That said, Michael Abbot, the CEO of Softcard, has stated in a recent blog post that the company is “actively working with Apple” to make that mobile wallet compatible with the iPhone 6 at some point next year.