Tag: softbank

Gemalto to boost mobile commerce security in Japan

| June 15, 2013

Mobile commerce security takes top priority with SoftBank

Gemalto, a leading digital security firm, has announced that it will be providing services to SoftBank Mobile in Japan. SoftBank has a keen interest in mobile commerce and engaging consumers that are becoming more heavily reliant on smartphones and tablets. To this end, SoftBank Mobile aims to provide these consumers with new mobile commerce services. The issue of security, however, has been a major concern for SoftBank, which is why it has turned to Gemalto.

Gemalto aims to address digital threats in mobile commerce

Gemalto has a great deal of experience when it comes to digital security. The firm has been involved in the mobile space for some time, providing comprehensive services that have helped make mobile platforms and services more secure against the threats that exist in the digital space. Mobile commerce receives a great deal of interest from hackers and malicious groups from around the world, which is why Gemalto is also beginning to see more attention from companies that are involving themselves in mobile commerce.

Mobile Commerce Security - SoftBankNFC technology to be made more secure

SoftBank Mobile aims to bring NFC-based mobile payments to more people throughout Japan. NFC technology will be used to facilitate payments being made from mobile devices, but the technology itself has received criticism in the past for its lack of security features. The security concerns that consumers have when it comes to NFC technology could drive them away from SoftBank’s mobile commerce endeavors. Gemalto will be providing services to the organization in order to help dispel some of the security threats that are associated with NFC.

Gemalto may help boost consumer confidence in mobile commerce

Mobile commerce is growing very quickly in Japan. While consumers do have concerns regarding security, these concerns are outweighed by the convenience that consumers find when participating in mobile commerce. Gemalto may be able to help put some of the security concerns that some people have to rest, allowing them to join in on the mobile commerce trend.

Square to bring mobile payments to Japan

| May 28, 2013

Japanese consumers to have new option when it comes to mobile payments

Leading mobile payments firm Square has announced that its mobile commerce platform of the same name is now available in Japan. This represents the first time the company has expanded beyond the North American market. Asia has become one of the most attractive markets when it comes to mobile commerce due to the high level of penetration that mobile technology has been seeing over the years. Japan, in particular, has proven to be a hub of activity when it comes to mobile payments.

iPhone consumers may be welcoming of Square

The iPhone is one of the most popular mobile devices among Japanese consumers. This is somewhat ideal for Square as the company’s flagship mobile payments platform was designed for the iOS platform before also being made compatible with the Android platform. Square believes that it can find favor with a multitude of consumers that are eager to participate in mobile commerce without having to embrace NFC technology or purchase a new mobile device just to make mobile payments.

Japan Mobile PaymentsCompetition expected to be fierce

Square’s entry into the Japanese market is being considered very bold as the country is home to several mobile commerce initiatives that have already successfully enthralled many consumers. Square is expected to face staunch competition from NTT docomo and KDDI, two of the largest companies in the mobile commerce sector in Japan. PayPal has also established a strong foothold in Japan through its partnership with Softbank. Square believes that it will be able to win over consumers with its flare for design.

Future of mobile payments in Japan is uncertain for Square

Square has managed to establish a great deal of popularity in the mobile payments space. The company has helped expand mobile commerce throughout North America and has proven that it can compete with other companies that exist in this increasingly crowded field. The Asian market is quite different from that of North America, however, which makes Square’s future in Japan anything but certain.