Social commerce is a relatively new subset of e-commerce that has emerged due to the growing popularity of smartphones and tablets. The term refers to the use of social networks in the context of e-commerce activity, leveraging the social power of these networks to make commerce more interactive and dynamic. The term itself was introduced by Yahoo! in November of 2005 to identify a collection of e-commerce tools that had features that allowed users to share information with one another.
Social commerce today incorporates the use of social media tools and content in order to facilitate e-commerce. This type of commercial has become particularly common within the fashion industry, where people like to share the products that they find with one another on a regular basis. The commerce platforms that leverage social connectivity are able to sell these products quite quickly. This connectivity is one of the most alluring features of social commerce.
Many people tend to enjoy social commerce because it allows them to interact with their friends and families while shopping. This social aspect can have a major affect on whether or not someone will purchase a particular product. Being able to quickly access opinions from a potentially large group of consumers can help people find out more about particular products and whether or not these products are worth anything.
Businesses have shown interest in social commerce as well, as it exists as a dynamic way to engage consumers effectively. Mobile consumers have proven themselves to be particularly difficult to engage for any prolonged period of time. These people tend to spend a lot of time on social networks, however, which social commerce an effective way to engage these consumers.
Consumers Share Their Passions and Engage with Brands by Creating and Collecting SmartTags Shared through Social Channels
Mountain View, Calif. – August 7, 2013– PassionTag, a technology provider of dynamic in-image digital marketing and commerce solutions, today unveiled the company’s platform designed to redefine how consumers express their passion through digital images and how brands effectively use social, mobile and digital tools to drive affinity and revenue.
PassionTag is the first mobile application that allows consumers to ‘tag’ their passions through the photos shared on Twitter, Facebook, e-mail, and SMS. With PassionTag, they can turn a static image into an interactive photo containing actionable tags that extend the story they want to tell.
PassionTag’s in-image digital marketing platform enables deeper brand and customer engagement through SmartTags. With the creation and management of PassionTag’s in-image placement of SmartTags, photo sharing is transformed into a powerful, action-oriented channel enabling deeper brand engagement through the image. The call to action contained in the SmartTag is experienced through the social applications PassionTag has developed to work in sync on social networks such as Facebook and Twitter, or on PassionTag.com
PassionTag enables brands and consumers alike to easily create SmartTags which can be shared, collected and customized. PassionTag’s SmartTag technology enables a “digital backpack” of trackable and transactional actions which can be attributed to most any image, thereby significantly improving the value and utility of an image. By turning photo-sharing into a pervasive, revenue-generating peer-to-peer ecosystem, PassionTag’s Smart Tags enable a shift from a value-based transaction to a value-based partnership.
“Photo sharing is one of the fastest growing segments of the social web, and we are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for brands, non-profit organizations and event management producers,” said Thomas Moewe, CEO of PassionTag. “Our technology elevates the role of the image, dramatically improving the consumer’s experience with photo sharing while enabling brands to turn static images into dynamic, actionable photos.”
Among other clients, Dragon Con, Atlanta’s internationally known pop culture, fantasy and sci-fi convention has partnered with PassionTag. The PassionTag app will allow Dragon Con’s fans to tag their photos with any of a dozen Dragon Con-related SmartTags, and then post them to their favorite social network. Fans can view and “like” all the photos organized under a specific tag regardless of who posted them. Or, they can follow their friends to view their photo streams.
“There is so much to see and talk about at Dragon Con. It’s just natural that taking and sharing photos with friends is an important part of the whole experience,” said Rachel Reeves, Senior Director of Guests and Media for Dragon Con. “And we know our fans love using cutting-edge smartphone apps. PassionTag lets our fans do both and experience Dragon Con in a fun new way.”
ABOUT PASSIONTAG
PassionTag, Inc. is a technology provider of dynamic in-image digital marketing and commerce solutions. Headquartered in Silicon Valley, PassionTag’s platform enables the creation and management of SmartTags that can be applied to photos shared online by both consumers and brands. For more information about PassionTag, please visit us at http://www.passiontag.com/public/ or call u at 1-800- 475-5160. Join our Facebook community at http://on.fb.me/16UmnZd or follow us on Twitter @passiontag.
