Tag: social mobile games

GREE and Yahoo Japan to launch new venture focused on mobile games

Mobile games giant GREE has announced it has been working with its partner Yahoo Japan  over the past several months to introduce a new take of social games into the Japanese market. GREE and Yahoo Japan joined forced in November 2012 and put a strong focus on addressing some of the demands that had emerged among consumers in Japan. Now, the two companies have announced that they will launch a joint venture in March, 2013, that aims to revolutionize social games and the way people play them.

Consumers show strong support for social games

Mobile games are very popular in Japan, especially those with strong social elements. Consumers have proven time and again that they enjoy various forms of social media, with Twitter and Facebook serving as examples for such interest. When it comes to gaming, consumers typically enjoy those that they can play with friends or, in some cases, complete strangers. These games attract interest because of they tend to create a community atmosphere that can be both competitive and welcoming to a wide range of consumers.

Venture will draw upon strength of GREE and Yahoo Japan

The new joint-venture is being called “GxYz,” though its name is likely to be changed in the future. Both GREE and Yahoo Japan have invested more than $2 million into the venture and is being designed to build upon the strength of both of its parent companies. The venture will take advantage of GREE’s strong presence in mobile games and Yahoo Japan’s user acquisition capabilities to help draw more attention to the social gaming business. The venture is suggested to open up new possibilities in the development of mobile games and help introduce new ideas to the industry.

Developers may help revolutionize the game industry with mobile games

The venture will be focused exclusively on the Japanese market. Japan has long held a very prominent position in the game industry, as many of the world’s most acclaimed development studios call the country home. These studios helped shape the early years of gaming and may help usher in a new generation of mobile games that could have a major impact on the game industry as a whole.

New information from SponsorPay highlights trends in mobile games

SponsorPay, a leading engagement marketing firm, has released new information concerning the rise of mobile games. Gaming has long been a source of entertainment for a wide range of people. In the advent of mobile technology, games became more mobile, allowing people to play them wherever they may be. As gaming became more popular, social networks, like Facebook, began offering games to users. These social games continue to be a major phenomenon within the game industry.

Women outnumber men when it comes to mobile and social games

According to SponsorPay, the majority of people — approximately 31% of mobile consumers — play mobile games while they are in bed. Another 16% play games on their smart phones and tablets while traveling. SponsorPay also notes that more women play mobile games than men, bucking a long standing trend in the game industry of men outnumbering women. The difference is not staggering, however, with women representing 54% of mobile gamers where men represent the remaining 53%.

Younger consumers show more engagement in mobile gaming

The majority of people that play mobile games, according to SponsorPay, are between the ages of 25 and 34. Games that are exclusive to social networking sites boast of an older fan base. Younger consumers seem to prefer their mobile devices for gaming rather than other platforms. These consumers are also likely to pay for in-game items and respond to in-game marketing efforts. The most popular mobile games among all consumers are those that have strong social elements.

Game industry continues to show interest in the mobile space

Mobile games have become a very prominent focus for the game industry lately. Most consumers that have an interest in gaming own some kind of mobile device, whether it be a smart phone or tablet. The game industry has been gearing up for a new generation of gaming with the launch of new consoles, all of which are expected to have strong mobile elements that make them appealing to those that favor mobile devices.