Tag: social media promotions

Social media marketing is increasing career opportunities

| February 13, 2014

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social Media Marketing Increaing CareersSocial media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.

Social media marketing may dip in its success throughout Lent

| February 17, 2013

Social Media LentMany people have given up or limited their use of Facebook and Twitter for forty days.

Now that Lent has begun, many Facebook and Twitter users have revealed that they are reducing, limiting, or even eliminating their use of the services, which could cause the effectiveness of social media marketing to temporarily dip.

Until Easter, the ads on these networks may not be seen and used by those making their individual sacrifice.

Lent is a period of personal sacrifice that occurs over a period of forty days that starts on Ash Wednesday (this year, it was February 13). This year, social media marketing experts have discovered that many of those who observe this time are choosing to give up their participation in Facebook, Twitter, LinkedIn, Pinterest, and other platforms, until the forty days is complete.

This social media marketing trend has illustrated the growing importance of this technology in our daily lives.

According to the St. Anthony of Padua Catholic Church webmaster, Lisa Hendey, “In the past, it might have been giving up the extras, like chocolate or TV, but Facebook has become such a big part of people’s daily lives they’re contemplating giving it up, praying about it and discussing it.” That church has the largest Roman Catholic congregation in Fresno, California.

The Redeemer Lutheran Church associate pastor, Dan Hues, said that “Facebook is huge”, and that “It’s blown up to be almost ubiquitous. It’s almost compulsive; that’s why it makes sense to give it up for Lent.” He stated that he feels that its popularity represents the ideal opportunity for the sacrifice of an activity of self indulgence.

Social media marketing analysts have been closely examining the patterns of use and traffic over the forty days of lent in order to be able to observe whether there is a perceptible dip in the use and effectiveness, or whether the impact is truly negligible. Due to the popularity of the use of Facebook, Twitter, Google+, and other platforms, it is being predicted that this will become an increasingly common sacrifice over the period of Lent this year and in coming years.