Tag: social media mobile

The company will be tweeting its way all the way to the bank in 2013 with the most recent forecast.

eMarketer has released its most recent projections regarding the social media marketing revenue that will be generated by Twitter this year, as well as what its ad revenue will be in 2014.

According to these predictions, the forecasts for advertising spending at the network are on their way up.

According to eMarketer’s predictions, in 2013, the social media marketing at Twitter will earn $582.8 million globally. That said, by the end of next year, the global ad revenue at the social network will have increased to almost $1 billion.

This is considered to be a notable turnaround for Twitter and its social media marketing successes.

Until 2011, social media marketing had not been a lucrative enterprise for the microblogging platform, so this is a very meaningful achievement for Twitter to have made.

According to the report that was made by eMarketer, “Advertisers have shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources analyzed by eMarketer have suggested Twitter’s reach is improving.” The company also stated that it believes that the social network has benefited from the growing mobile focus, when all is said and done.

When competitors such as Facebook and Google+ placed a massive concentration of their efforts and investments on the mobile channel, Twitter seems to have ridden that wave and has been able to enjoy the social media marketing benefits that it has brought along with it. Each of its primary competitors – which currently lead it in revenues as well as in the number of active members worldwide – have implemented a massive expansion of their mobile ad offerings.

These efforts from the competition have managed to convince social media marketing companies to move their spending to mobile. Through this, Twitter has been able to increase the ad revenues that it has been generating through advertising for companies that have already been convinced partly due to the investments of the competition. Now it is hoping to continue along this trend in order to nearly double its ad revenues before the end of next year.

Facebook generates hype with focus on mobile marketing

Facebook is expected to report in full 2012 earnings by the end of January, which is likely to have investors paying close attention to the social networking company. Facebook went public in 2012, but experienced lackluster participation from investors, who were unwilling to meet the company’s own predictions of its share price. Investors are likely to be interested in the mobile advertising efforts that Facebook has been making in recent months. The company’s focus on mobile marketing may help rekindle the interest investors had in Facebook once upon a time.

Facebook adopts more aggressive stance in mobile space

Facebook has been introducing a multitude of new features in recent months. Many of these features are designed to make the social network easier to use by consumers. A significant portion of features have been added to benefit companies and advertisers looking to connect with these consumers. Mobile marketing has been one of the key focuses of Facebook in this endeavor, and the social network has been providing advertisers with better tools to engage their audiences.

Graph Search may be a major victory for Facebook

Earlier this month, Facebook introduced a new search function that opened the gateway for location-based services and better targeting of consumers for advertisers. The Facebook Graph Search, as it is called, allows marketers to make use of keywords to find promising demographics on the social network. These advertisers can then find out where these consumers live, what they like, and make use of other information that could be vital to the development of an engaging mobile marketing campaign.

Third quarter reports show that mobile focus has benefitted Facebook

Mobile marketing is expected to help Facebook see some growth. Thus far, Facebook’s focus on the mobile space has yielded significant benefits, with the company’s shares registering an increase of 35% in the third quarter of 2012. Whether the fourth quarter will produce similar results has yet to be seen, but investors are likely to pay close attention to the company’s future mobile marketing efforts, as long as Facebook can continue seeing progress therein.