Tag: social media mobile games

Mobile games may be gaining more ground with Facebook

| April 26, 2013

Mobile Games FacebookFacebook may be looking toward mobile games

Facebook has hired the development team behind the Spaceport framework. Spaceport exists as a platform to help mobile games developers publish their products across multiple platforms. The platform has been used to expand the reach of the mobile games space, allowing developers to access platforms that they would not have had access to in the past. Spaceport can, for instance, be used to take a web-based game and bring it to Android mobile devices, effectively converting it into a mobile title.

Facebook has a strong history in the gaming field

It is no secret that Facebook has a strong interest in gaming. In the past, the company has leveraged its status as a social network to expose millions of consumers to the games it had supported. These games brought in significant revenue for Facebook and the social network had once been considered an ideal platform that developers could use to connect with a massive audience. Facebook has been losing traction with developers over the pas few years, however, as more developers begin to favor the Android and iOS platforms due to the rampant popularity of mobile games.

Spaceport team may help Facebook break into mobile gaming

In hiring the Spaceport team, Facebook may be making a move into the mobile space. The social games that are supported on the site are still very popular among Facebook’s users, but the company has been showing significant interest in the prospects that could be gained in the mobile gaming field. Mobile games have come to represent one of the most lucrative sectors of the game industry, which is enough to entice several companies to look toward getting involved in gaming.

Mobile is becoming the primary focus of the social network

Facebook has been reforming its online presence recently. The social network has improved its mobile platform to align better with the interests of its users and Facebook has launched new versions of its SDK to Android and iOS developers. The social network, as a whole, is becoming more mobile-centric as well, with many of the features being added to the social network catering to the mobile space specifically.

Social gaming picking up momentum

| January 23, 2013

social gaming picks up momentumSocial gaming represents several potential benefits

Social gaming is gaining ground both online and on mobile platforms. These are a new breed of game that have a strong focus on community and typically have a very close link to some kind of social networking site, like Facebook or Twitter. The vast number and variety of games in this genre belies the fact that social gaming is a relatively new trend. In a short amount of time, the genre has become a very promising market, with more than half of all social network users playing a social game of some kind.

Report highlights growth of social games

eMarketer, a leading marketing research firm, has released a new report concerning the growth and emerging trends seen in the social gaming sector. The report predicts that more than 141 million people in the U.S. alone will be playing social games of some kind by 2014. Another 101 million people are expected to play social games on their mobile devices over the coming years. The report also notes several trends concerning social gaming that may part of the reason this genre has become so popular with advertisers and not just consumers.

Social games prove popular among advertisers

The report notes that in-game advertisements are 100% viewable by gamers, making their exposure to these advertisements exceedingly high. Given the fact that many social games are designed to keep players engaged in the game itself for as long as possible, these advertisements have a high probability of interaction with consumers. Another aspect of social gaming that makes the sector attractive to advertisers is the fact that most social games are available on a wide variety of platforms. Mobile devices are not the only platforms that can play social games.

Social gaming has some catching up to do

Social gaming is on its way to becoming a massive and influential market. eMarketer suggests that social gaming will become a thriving enterprise in the coming years. Game developers have already put a strong emphasis on social games, but the appeal of this genre has not yet matched the allure of mobile gaming and other traditional focuses on the game industry as a whole.