Tag: social media marketing strategy

Social media marketing is frequently done improperly on Twitter

Companies may be focusing too heavily on posting and not enough on the message they are sharing.

Among the hottest ways for a business to go about spreading the word about itself, encouraging customer interaction, and advertising its latest news is social media marketing, but just because a company has a Twitter account, it doesn’t mean that they know how to use it effectively for their desired purpose.

In fact, many are finding that businesses are failing to use their Twitter opportunities properly.

The entire purpose of social media marketing is to help a business to solve certain problems. It can be used to raise awareness, build reappraisal of a brand, reduce churn, and reward loyalty. These are all the primary goals of marketing over any channel. Twitter offers businesses a very cost effective way to accomplish these goals – when done properly. Unfortunately, for many businesses, this doesn’t appear to be the case.

Social media marketing efforts are all too frequently focusing on presence, not problem solving.

Among the companies that have been able to break away from that trend is Oreo. Despite the fact that the brand has been around for a century and it has already achieved a high level of recognition there had not been any real relevance to the brand among younger audiences. The marketers at that company took it upon themselves to use Twitter creatively and reach out to that generation.Social Media Marketing Done Improperly by Twitter

The Super Bowl last year was a defining moment for the brand, when it took advantage of its advertising spots and Twitter to get the very most out of the power failure that struck the massive NFL event.

Since that time, the brand has managed to keep up a strategy that works to engage with consumers over social media marketing on Twitter. Competitor, KitKat, did not miss this lesson and has since boosted their own efforts over this channel, nor have many other major brands. The positive feedback that they have received has reinforced the belief that this form of mobile advertising is getting through to consumers and is making a difference. Equally, other businesses should be studying those successes in order to determine how they can go about applying it to their own efforts.

Social media marketing price alert feature added to Pinterest

The network has now launched its latest feature that will help people to find better mobile commerce deals.

Pinterest has just announced that it has launched a new social media marketing feature that is designed to help consumers to be able to obtain price alerts that can help them to find the best deals for purchasing the various items that they see over the network.

Until now, the website has essentially been a digital window shopping experience for consumers.

Usually, people will “pin” the items that they would hope to have but that they may never actually purchase. This latest social media marketing service is being launched close on the heels of the “pin price” feature that gave users the ability to view the current price of the items that they have pinned. As a complementary service, the new price alerts feature will allow users to be able to watch the latest in changes in the price tags of the items that have caught their eye.

This new social media marketing experience emails a user when a product’s price is reduced.

Social Media Marketing - PinterestThis new social media feature is an opt-in service. Therefore, users can choose whether or not to receive the price alerts. If they wish to receive them, they simply need to pin the items they are interested in watching to one of their boards. They will then begin receiving emails whenever there is a reduction in the price of that item.

Pinterest has taken special precautions to help to make certain that there will not be any unintentional spamming produced by this social media marketing strategy. Representatives from the network have explained that they will help to prevent this from occurring by consolidating various prices into a minimum number of emails. They will create as few emails as possible while still providing the user with benefits. Should the email frequency still be too high, the user can use their account settings to change the frequency at which they receive the alerts.

Pinterest is hoping that this new social media marketing effort will help to boost the value of the site and that by partnering with a number of large and independent retailers, the site will stand out from among other mobile commerce websites in assisting shoppers to find the best deals.