Mind Commerce publishes new study concerning SoLoMo in the mobile space
Mind Commerce, a leading mobile research firm, has been releasing numerous studies concerning the mobile space recently. One of the latest studies coming from Mind Commerce is the “Social Local Mobile (SoLoMo) Game-Play Behavior in Free2Play, Virtual Goods & Hybrid Ecosystem” report. The 46-page report documents the emerging trends of the Social, Local, and Mobile (SoLoMo) aspect of the mobile world. According to Mind Commerce, SoLoMo is becoming something that businesses and application developers may need to pay more attention to.
Demand for social games and location-based services on the rise
SoLoMo refers to a wide variety of applications that incorporate gaming with social aspects and location-based services. Social games, such as those found on Facebook, that offer content relating to a player’s physical location are a prime example of this concept. Many consumers have become enthralled by such games, largely because of the fact that these games are free-to-play. Mind Commerce suggests that SoLoMo is beginning to approach a place where it can revitalize the mobile gaming ecosystem.
Small companies may establish a strong competitive edge with SoLoMo
As more developers begin to embrace SoLoMo, they may be establishing a strong competitive edge against larger and more established companies. Larger companies may have a wider reach than independent developers, but they are also more likely to conform to traditional forms of engagement and development. Large development studios tends to produce games that do not have social aspects or those that do not include location-based services. While these companies are expected to begin adapting to meet the demands of consumers, smaller companies may have already established a significant head start.
Game industry expected to put focus on SoLoMo in 2013
The SoLoMo study from Mind Commerce is geared for social media companies, location-based service developers, and the game industry in general. These parties are likely to find some benefit in the information they can attain through the SoLoMo study. Focus on SoLoMo is expected to become much more common throughout the game industry in 2013.
