Global Social Business Intelligence Market to grow at a CAGR of 33.79% over the period 2014-2019. Social media is a business tool helps organizations to create and maintain the visibility and their brand image to their customers. Social media provides wide range of services, communications, and feedbacks which in turn helps to understand the customer demands and needs. In this process social media networks generate huge volume of data from diverse sources and creates a gap of understanding the huge volume of data and use of it for organizations future benefits. Business intelligence fulfils the gap and convert the unstructured data into actionable insights and helps organizations to take informative decisions. Social business intelligence uses enterprise tools such as CRM and marketing automation with business intelligence outputs for the purpose of making collective decisions. It helps to interpret the data generated from social networks.
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About the Report
According to the latest report, social media applications and social networking sites are generating a large volume of information. The majority of corporate data sources include data generated from enterprise applications along with newly generated cloud-based data, social network data and device data.
“Social business intelligence tools are useful for retrieval and analysis of a vast and growing volume of diverse data,”.
“These tools help optimize business decisions, discover and fix weaknesses and develop indicator patterns to identify opportunities and threats.”
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Social Business Intelligence Market for the period 2015-2019. To calculate the market size, the report considers revenue generated from social business intelligence solutions, software, tools, applications, services, support, and maintenance.
The report also presents the vendor landscape and a corresponding detailed analysis of the major four vendors in the market. It provides a geographical segmentation of the market for 2014 and details of the major drivers, challenges, and trends in the market. It also provides a segmentation based on applications and end-users in the market.
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The new report also emphasizes the integration of BI with social media as one of the major market trends expected to continue through the projected period. Social media has evolved over the years to provide better solutions to integrate with BI software.
“Many SMEs are adopting this technology to integrate and upgrade software so as to obtain the best ROI from their social platforms,”