Tag: snapdeal

Snapdeal takes another step into the mobile commerce sector

| May 28, 2015

Snapdeal has acquired technology startup MartMobi

Indian e-commerce giant Snapdeal has successfully MartMobi, a technology startup based in Hyderabad. MartMobi specializes in enabling businesses, brands, and merchants to have a mobile presence without having to bother with coding themselves. The platform has become particularly popular among those interested in mobile commerce. It can be used to create applications and other solutions for retailers that want to engage in mobile consumers in a dynamic way.

Retailers are feeling the need to engage in mobile commerce

Mobile commerce is flourishing in India. Smartphone penetration is at an all time high and consumers are showing a great deal of interest in using their mobile devices to shop for and purchase products online. Consumers have shown favor for the convenient nature of mobile commerce, as it makes it easier for them to shop for products. Retailers that want to tap into the promise of the mobile market must, of course, have some sort of mobile presence, which is where platforms like MartMobi come into play.

Acquisitions could give Snapdeal a fighting edge against other companies

Mobile Commerce AcquisitionSnapdeal has acquired MartMobi for an undisclosed amount. The company has been on an acquisition spree in recent years, hoping to compete with other companies in the electronic and mobile commerce spaces. Both Flipkart and Amazon are major competitors to Snapdeal and all three companies are vying for a position in the $3 billion e-commerce industry in India. Recent acquisitions could embolden Snapdeal’s position in the industry, but it will have to continue engaging consumers effectively in order to hold dominance in the sector.

India continues to grow as a mobile commerce hub

India has become a very prominent mobile commerce market. The country has begun to attract many mobile-centric interests to itself due to its relatively high mobile population. Consumers are eager to participate in mobile commerce and make use of mobile platforms that allow them to shop in a more convenient fashion. In the coming years, the mobile sector is expected to play a much larger role in the country’s overall economy.

Indian retailers are beginning to favor mobile commerce

| December 15, 2014

Flipkart and Snapdeal are revising their marketing strategies to be more mobile-centirc

Major online retailers in India are beginning to aggressively promote their new mobile applications. Flipkart and Snapdeal, two of the largest online retailers in India, are beginning to focus their marketing efforts on the mobile space. A growing number of Indian consumers are gaining access to mobile devices and the Internet, which has lead to a surge in mobile commerce activity. Flipkart has opted to forgo participating in Google’s Great Online Shopping Festival in order to promote its new mobile shopping app. Snapdeal will be participating in the event, however, taking the opportunity to showcase its own shopping app.

Companies are offering special deals to consumers that make use of their mobile shopping apps

E-commerce companies throughout India are beginning to revise their customer acquisition strategies, making them more mobile-centric. These companies are offering consumers special deals if they install their mobile shopping applications on their devices. Both Flipkart and Snapdeal expect to create new loyal customers through their apps than through online search engines that regularly direct consumers to online retail sites.

Flipkart is spending more on the mobile space, focusing less on display advertising and search engines

Mobile Commerce - Shopping apps in IndiaMuch of Flipkarts marketing expenditure has been focused on search engine and display advetising. Though the company has not released information concerning revisions being made to the amount of money it is spending in this way, Flipkart is beginning to focus more heavily on the mobile space. Installing a mobile app on a smartphone or tablet is often seen as an endorsement from consumers. Those installing these apps have shown that they are willing to use it to shop online and purchase products from a particular retailer.

Google may have to adapt to changes in retail customer acquisition

As e-commerce companies in India begin to revise their marketing strategies, Google may have to follow suit. The company relies heavily on its search engine and display advertising services to generate revenue, but if more companies are focusing on mobile app installations, Google may find it harder to produce revenue through its traditional strategies.