Tag: Snapchat

Top mobile game record officially snatched by Pokémon Go

Move over Candy Crush, Pokémon Go has become the biggest mobile game in the US.

Pokémon Go has been steadily breaking records since the first day it was released. The augmented reality scavenging game broke download records on its launch day. Now, the game has 21 million active daily users in the United States. It is the nation’s top mobile game, successfully surpassing Candy Crush Saga’s 20 million peak active user total.

Pokémon Go may even surpass SnapChat.

In addition to leaving Candy Crush in its dust, Nintendo and Niantic’s crown jewel is also squashing other hugely popular mobile games. Both Supercell’s Clash Royale and Slitehr.io were big candidates for 2016’s top mobile game title. Not anymore. These games don’t have a chance to compete with the all-out sensation that Pokémon Go has become.

Top Mobile Game - young woman with smartphoneIn fact, according to data from SurveyMonkey Intelligence, the Pokémon mobile game phenomenon is predicted to beat the number of Snapchat active daily users on Android devices within the next couple of days.

If this should happen, the augmented reality mobile game will also surpass Google Maps active daily Android users. More smartphone users will use maps to find Pokémon than anything else. This is quite remarkable to say the very least.

This top mobile game is even more engaging than Facebook.

The AR game doesn’t only have more active daily users than any other mobile game. It is also proving to have better average user engagement than social media giant Facebook. A news article from Forbes noted that according to Sensor Tower data, the game is more engaging and taking up more user time than Facebook.

If Pokémon Go continues with its latest trend, it will no doubt continue to become more popular than social media apps. It should be noted, however, that even though the game is toppling social media apps, it isn’t surpassing other mobile games in terms of time spent playing. For instance, the average Game of War player spends 2 hours daily playing. Even Candy Crush Saga players average approximately 43 minutes daily, which still exceeds Pokémon’s 33 minutes daily average.

Pokémon Go will soon be launched in other major countries and has recently been released in Germany. It will be interesting to see if the game manages to claim the top mobile game spot in these other countries as well.

Snapchat may soon be offering wearable technology in the form of glasses

The company behind the popular app is reportedly hiring experts in the field of wearables.

Some of the latest reports about Snapchat are now revealing that the company has started hiring wearable technology experts not for the purpose of creating a mobile app, but that are instead focused on the creation of hardware.

This is interesting because it would take the company well out of the current limits of mobile software.

While the initial assumption had been that Snapchat was looking to create mobile apps that would be supported by wearable technology, the discovery that the hires they’re seeking are not necessarily focused on software, but that are actually in the hardware category, has changed this prediction altogether. This has sent the rumor mill spinning and many speculations are that the company is seeking to make its own device, more specifically in the form of smartglasses.

The Snapchat app is exceptionally popular and using it through wearable technology could be interesting.

Wearable Technology Future - Image of woman wearing glassesAt the moment, this social network boasts more than 100 million daily users that make up its user base. By adding wearables to the mix, it could break away from its current format in quite the unique direction.

Among the more notable hires that have already been made in the wearables hardware category are: Mark Dixon, who was a Microsoft HoloLens recruiter; as well as Eitan Pilipski, who had been a part of the Qualcomm Vuforia team that was focused on creating augmented reality computer vision tech. He was hired in January as the engineering director.

While this strategy by Snapchat is quite interesting and will be new to the company, it won’t entirely be a first in the social media world. Facebook did, after all, make the $2 billion acquisition of Oculus in 2014. Still, the willingness of Snapchat to take a new direction with wearable technology that remains primarily untested is quite a striking move and is one that is quite likely to keep the social app in the spotlight for quite some time. These rumors are further supported by indications that Snapchat would be making moves in the wearables market for some time now, through research and startup acquisitions.