Tag: sms marketing

Mobile marketing at hotels relies heavily on texts

SMS has now become a form of advertising and promoting upon which this industry is highly dependent.

According to a recent report that was made by mGamingWatch with regards to a data analysis that they conducted on the latest mobile marketing trends from Promotion World, hotels are now depending quite heavily on SMS for their promotions.

The report showed that marketing over text messages is only getting more important with time.

The report indicated that when it comes to mobile marketing from hotels, SMS is a super-hot category that is only getting hotter. Hotels are using texts for a broad spectrum of different types of advertising and promoting in order to communicate with customers throughout their stay or even to attract them in the first place. According to the author of the report, Adam Groff, “Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile.”

Groff also pointed out that Las Vegas was the ideal environment for studying mobile marketing from hotels.

Mobile Marketing - HotelHe explained that “there’s no better place to look at hotel test message marketing than in the hospitality capital of the world: Las Vegas!” Throughout the report on the subject of SMS marketing and other types of mobile advertising, Groff pointed out a number of different examples of the way in which texts were used in order to communicate with hotel guests.

For instance, he showed that the Hard Rock Hotel and Casino used text as a way to promote its loyalty program. SMS was used to send information to guests about discounts at the hotel, merchandise deals, and other types of loyalty offers.

Equally, the MGM Mirage has implemented a tracking system to be able to better understand their guests through the history of their interactions with the hotel and its services. That way, they can ensure that the texts that they send to their guests will be as relevant as possible.

The Planet Hollywood Resort and Casino uses mobile marketing texts to provide rewards to its online subscribers, offering them various types of deals such as casino game play money, or even free stays that they will be able to use.

Mobile marketing growth 90 percent driven by SMS

Recent research has revealed that it is very clear that text advertising is dominant within this category.

As the global use of smartphone and tablet based ads continues to rise, the Mobile Marketing Association (MMA) has found that it is SMS that has made its way to become dominant within this category.

The use of this type of ad has been credited to the widespread use of smartphones and tablets on a global scale.

For example, approximately 90 percent of adults in the United States own a cell phone of some kind. Among them, an estimated 60 percent, at least, have smartphones. The MMA has projected that it won’t be long before that penetration of smartphones in the U.S. will grow even further and will break the 80 percent mark. As a result of this trend, mobile marketing is being taken very seriously and is experiencing growth at a dramatic rate. This, according to the MMA’s Transparency Market Research (TMR).

This has shown that advertisers are seeing mobile marketing as a much more important way of reaching consumers.

Mobile Marketing - SMSThe TMR stated that “With consumers carrying mobile devices wherever they go, it has become crucial for marketers to target this large consumer base with mobile advertisements and promotions.” It also went on to explain that a firm providing mobile advertising is able to give marketers services that allow them to reach consumers by way of their mobile devices such as smartphones and tablets.

It also expressed that “Each distinct mobile advertising platform contains opportunities for marketers to deliver their message to a broad range of consumers.” Moreover, at the moment, it is SMS that is “cleaning up”.

The report stated that ads for mobile ads can be utilized for sending text messages to consumer cell phones. It explained that such services can also be used for purposes such as for banner ads that will display on mobile apps.

These mobile marketing ads appear at the top or bottom of the page. But SMS is making up more than 90 percent of the total revenue in the market. The reason is that this method comes with some sizeable advantages, including that it allows unobtrusive brief messages to be sent without any issues with privacy.