The closing of the gap between the Microsoft operating system and iOS and Android has surprised many.
The most recent technology news report has been released based on the research conducted by Kantar Worldpanel ComTech, which has indicated that Windows is continuing to make promising gains within the smartphone market.
The operating system still represents only a small percentage of smartphone sales, but it is growing.
Even though the Windows smartphone market share in terms of sales was only 5.6 percent during this year’s first quarter – according to the Kantar findings – this still represented an important growth of 1.9 percent over the market when compared to the same time in 2012. This is a sizeable increase in a market where the dominant players have a very firm hold on their territory.
The technology news still shows that almost half of all smartphones sales are of Android devices.
This latest technology news statement showed that 49.3 percent of all smartphone sales are devices run on the Android operating system. This makes it, by far, the leader in the market. At the same time, though, that operating system saw only a small growth in the first quarter of 2013 when compared with the first quarter of 2012. Furthermore, its current rate of growth has dropped when compared to the three months that ended at the close of February. It fell by 1.9 percent.
iOS is continuing to hold its second place position, as per this technology news. It still has 43.7 percent of the smartphone sales. That said, the sale of devices based on this operating system have also dropped, as they were down throughout the entire length of the first quarter of the year.
According to Mary-Ann Parlato, a Kantar analyst, “As iOS and Android continue to battle it out for top selling smartphone OS, we have seen Windows steadily grow over the past year and is now at its highest sales share figure so far.” She went on to add to her technology news statement by saying that it appears that Windows is growing in strength through its appeal to first time smartphone buyers.
Consumers still favor Apple phones over other smartphone devices.
The latest technology news from a survey conducted by BuyVia, a shopping website and app, shows that Apple’s upcoming iPhone is the preferred mobile phone upgrade choice among survey participants.
BuyVia has discovered there are three specific phone features smartphone consumers want.
When it comes to their next smartphone purchase, the majority of consumers who took part in the survey revealed that they desire a device that is equipped with a bigger screen, a faster processor, and a smaller price tag. This technology news will no doubt be highly useful to mobile developers who are interested in knowing what consumers want so they can satisfy these desires and become the top choice.
The technology news revealed in the survey suggests consumers are happy with their current mobile platforms.
While the BuyVia survey results found that 41% of consumers who took their survey have their sights set on the next iPhone should they choose to upgrade their mobile device, it was revealed that 42% of survey participants who are currently with Android have no intention of switching to Apple. Likewise, 46% of iPhone users who took part in the study do not intend to opt for Android. Thus, it appears that as far as smartphone technology news is concerned, on the whole, consumers know which platform they prefer and intend to stick to it.
However, the survey did point out that although Apple remains ahead of the game in terms of being the smartphone upgrade of choice among consumers, it’s appearing to lose its dominant ground. According to Norman Fong, the co-founder and CEO of BuyVia, “Our survey finds that people still want the iPhone, but it’s clear their popularity is somewhat eroding. Consumers are more discriminating about features and pricing, no matter what platform they buy.”
Fong went on to say that it doesn’t matter what amazing innovative or cheaper product Apple may offer in the future. Competition is high and “no position is safe and everyone has to continue to step up their game.” This technology news, although not surprising to some, shows that the fight among competitors is fierce and competition among top smartphone platforms is likely to grow stronger in the future.
