Tag: smartphone shopping

A recent ComScore study revealed a positive trend in the use of m-commerce shopping channels.

ComScore has released the results of one of its newest studies. It showed that mobile commerce adoption was on the rise and usage increased by 40 percent. Moreover, mobile recorded a much higher growth than desktop. E-commerce rose by 11 percent during the same span of time.

Overall, the total discretionary retail growth was up by 4 percent during the first quarter of 2016.

The study revealed a 3 percent year over year increase in total digital commerce dollars share held by mobile. The mobile commerce adoption and use share increased from 16.9 percent in Q1 2015 to 18.6 percent in Q1 2016.

Consumers continue to spend only small amounts of money on m-commerce platform purchases. This, despite the fact that they use this method very frequently during the shopping journey. In fact, mobile shopping is considered to be a highly popular mainstream activity. However, data shows that consumers aren’t spending there.

Mobile commerce adoption is rapidly climbing but the spending over that channel isn’t rising as fast.

Consumers spend two thirds (66 percent) of their total retail time on smartphones. Equally, those same consumers spend only 19 percent of their total retail dollars over m-commerce shopping. Conversely, the opposite was true for desktop using consumers. Those shoppers spent 34 percent of their retail time on laptops and desktops. At the same time, they spent 81 percent of their retail dollars on those computers.

That figure represents a gap of 47 percent. Companies may consider evaluating that statistic as the months and years pass.

When it comes to mobile commerce adoption, the holiday shopping season in 2015 played a critical role. Retail traffic skyrocketed over digital channels. M-commerce outpaced e-commerce every single day from November 1 to the end of the year. Black Friday and Cyber Monday both saw well over 200 million visits in the retail category over mobile channels. As a whole, mobile shopping jumped by 60 percent from the 2014 holiday shopping season to that of 2015. There were 8.1 billion holiday shopping visits over mobile apps and 9.8 billion visits over mobile web last year.

A new report showed that this technology sends more traffic into shops and could increase sales.

As shoppers increasingly look to smartphones for products in-store mobile commerce tools are having a greater impact. Brick and mortar shops that offer additional shopping assistance over mobile devices see more traffic and sales.

A recent DMI report showed that 70 percent of U.S. shoppers always or regularly use mobile devices to shop.

Still, retailers have yet to fully implement the kind of in-store mobile commerce opportunities that consumers love. This kind of m-commerce tool has the ability to raise customer engagement and in-store efficiency. Yet they are still not commonplace.

Recent research showed that shoppers want to use their mobile devices while in brick and mortar stores. More specifically, they want to be able to use smartphones as a part of self-checkout systems. They also want to be able to gain access to store inventory. When they are being assisted by a store associate, consumers want to receive alerts to tell them when their items are ready.

In-store mobile commerce tools can incentivize customers to visit shops more frequently.

These mobile apps and other features can also encourage customers to spend larger amounts once they’re there.

The DMI report provided significant insight into this trend. Among U.S. shoppers, 61 percent would visit a favorite retail shop more frequently if it had a better application. These consumers want more tools and improved value from retail apps.

Furthermore, 57 percent of shoppers said they would spend more money in-store if they had a better app to use. Another 70 percent of consumers said they would select one retailer over another based on the mobile tools they offer.

Retailers have traditionally struggled in encouraging consumers to download their mobile apps. The barriers to download include an aversion to standalone apps for every retailer they like. Moreover, many consumers don’t like the clunky functionality many apps have to offer.

However, when retailers introduce strong mobile tools, there are two strong benefits. The first benefit is enhanced user engagement. The second benefit is the chance to boost in-store foot traffic.