Tag: smartphone apps

Research reveals difference in mobile app use by iOS and Android device owners

| February 23, 2016

A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.

Kroger mobile app to receive important upgrade

| December 31, 2015

This update to the application is meant to completely overhaul the experience and simplify virtually everything.

Kroger Co. has announced that it will be introducing yet another slew of important changes to its mobile app, with the intention of greatly improving the experience of its shoppers through enhanced digital offerings.

The grocery chain, based in Cincinnati, has been placing an increasing focus on its mobile experience.

With the latest upgrade to the Kroger mobile app, it has also introduced a new feature that will remember the grocery list of the user, but that will also take that list and break it down into the locations in which the items can be found within the store. That will allow a user to be able to pick up each of the items he or she wants without missing one on the list and having to head back to the other end of the store. The idea is to allow for the smoothest possible shopping experience with the lowest risk of frustrations from missed items on a grocery list.

The mobile app is also designed to make it easy to build a grocery list using barcode scans of the products.

That way, as each product runs out at home, the user can scan the package to add it to the grocery list. Kroger has been adding several updates to its mobile application over the last while as it has been looking to smartphones to help it to provide its customers with the best possible experience.

That said, the smartphone app has also been designed to provide Kroger with improved analytics so that it can further streamline and enhance its systems, strategies, procedures, products and services and continually improve the experience its customers enjoy.

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On top of that, the app provides users with information about weekly sales as well as about offers that may be of specific interest to the user based on the previous purchases that he or she has made. So far, the mobile app has already received over 10 million downloads and it has offered users more than 2.5 billion coupons since it was first added to app stores back in 2010.

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