Tag: small business marketing

The world is changing and you should be focusing a lot of your energy on the mobile market.

If the thought hasn’t even crossed your mind yet you should be really worried. Luckily it’s not too late, but you have to get in there quick because you’re leaving money on the table. I want to show you how big an opportunity you have in front of you.

Accessing the web

Do you remember when you had to use a dial-up connection to access the internet from the large computer sitting in your room? After a few years laptops and broadband came along, but now we can access the internet from a small device in our pocket. There is already a huge proportion of the population using their phone to go online on a daily basis.

Mobile spending spree

Just because people access the internet from their smartphone doesn’t necessarily mean they will actually buy anything from such a small handset. You would be forgiven for thinking people run home to do all their shopping on their PC or laptop, but they don’t which is great for you. A lot of people have purchased something using their phone.

Black Friday shopping

Black Friday gets a lot of businesses excited because everyone tries their hardest to throw all their money away. In 2012 people spent over 50 billion dollars, but have you any idea what percentage of those purchases were completed on a mobile device? Around 25% of buyers used a mobile device, but this includes tablets as well as mobile phones.

The future is bright

If you thought the numbers were in your favor at the moment you should wait a few years because it’s going to get even better. Even more people are going to start feeling safe enough to enter their credit card details on their phone, plus think about all the people who are going to buy a smartphone for the very first time.

Spontaneous shopping

The reason you need to prepare yourself for a mobile boom is because people are much more likely to buy things spontaneously when they’re on their phone. When someone is sitting at a PC they have time to think about what they’re doing. When they have a phone in their hand they will come across something and it’s much easier for them to click on the buy-now button.

The tablet revolution

We’ve touched on tablets already, but you’re probably more excited about smartphones because so many people are walking around with one. I wouldn’t discount tablets just yet because more and more people are buying them every day. In fact, it’s estimated one in three US internet users will own one within the next few years.

Get ready to move

I hope you now realize it’s vital you start concentrating on mobile because it’s going to make you a lot of money in the future. You don’t want to be chasing everyone in a few years’ time, because it’s guaranteed all the main players will be ready and waiting for the good times to roll in.

 

Author Byline:

The author of this post, Nancy Baker, is a part of the team at Want Buy Let Buy, an online electronics shop that specializes in mobile phone accessories. She has a keen interest in Apple products and enjoys sharing her tips and thoughts via blogging. You can also follow her on Twitter @Nancy Baker.

Summary

I’ve talked about why people need to concentrate on the mobile market because if they don’t they’ll be leaving a huge amount of money on the table.

Sometimes a successful campaign is simply a matter of following the right tips.

There are many different ways to implement mobile marketing, and the variety of options and techniques is leaving many companies scratching their heads and wondering how to go about doing it properly so that they will best engage with consumers.

Though one must always look at the big picture, the details should also not be forgotten.

Mobile marketing is already everywhere, and there are just as many brands who are using it successfully as there are companies that are missing the point. All too many marketers are making the common mistake of believing that reaching consumers on smartphones and tablets is exactly the same as regular online efforts via PCs, except on smaller screens. Unfortunately, nothing could be further from the truth.

Mobile marketing is its own unique form of advertising and promoting and should be addressed that way.

Once you accept that knowledge, you can move on to learn the best tips for making sure that your own campaign will be successful. This will allow you to obtain the very best results for every dollar you spend on the channel, and to reach out to a wild world of consumers that you may never have been able to access without the use of their favorite devices.

Mobile marketing is important now, but it is about to become critical.

Allowing your business to learn the ropes now will give you a significant advantage over the competition when it becomes vital to existence. Use the following tips to help to get started in these efforts:

• Have a mobile website – whether designed specifically for smartphones and tablets, or optimized – and make sure that it is compatible with all of the platforms on the mobile devices used by your customers.

• If you use SMS messaging, make your messages powerful and succinct. It must be short and drive them to act, attracting their attention and converting them.

• Use QR codes and implement them properly. All printed ads should contain one of these mobile marketing barcodes so that smartphone users can follow the URL that you have provided, in a more convenient way than having to type it in.

• Make your mobile marketing worthwhile. Give consumers a reason to pay attention, read your ads, or scan your QR codes, by offering exclusive discounts, coupons, offers, content and opportunities.