Tag: sk telecom

SK Telecom launches new hands-free mobile payments service

New service will allow consumers to make mobile transactions without using their hands

South Korean telecommunications company SK Telecom is launching a hands-free mobile payments service that features its own rewards program. The new service, called T Pay, has already accrued 100,000 subscribers, who will be able to make use of its Bluetooth technology to make payments without having to hold their mobile devices. All purchases made through the service will be charged to customer’s existing mobile phone bills and consumers above the age of 19 will have a $427 purchasing limit through the service every month.

Mobile commerce is gaining popularity among younger consumers

Approximately 65% of T Pay’s current subscribers are aged in their 20s and 30s. Among this demographic, mobile payments have become quite popular. Many of these people are relying heavily on their mobile devices to shop online and in physical stores and the demand for loyalty programs is growing among consumers. SK Telecom is looking to take advantage of growing interest in mobile commerce in the hopes to establish more success in this sector. Competition in this market is quite fierce, however, which has lead SK Telecom to develop an innovative new service in order to establish a competitive edge.

Voice commands will be used to make mobile transactions through T Pay

SK telecom - Mobile PaymentsAfter downloading the T Pay application, consumers can purchase items with a simple voice command. A store’s point-of-sale system would collect payment information from a mobile device’s Bluetooth technology. Cashiers would identify a user through the use of a nickname and a mobile phone number, which would appear on the screen of their point-of-sale system. SK Telecom believes that this is one of the most economical and convenient ways for consumers to make purchases in physical stores.

Loyalty program may make T Pay more attractive to consumers

Customers that use T Pay to make purchases will also gain access to special discounts through the T Membership program. The program is designed to reward consumers for their loyalty to the new mobile payments service. Such programs have been in high demand recently, as mobile consumers want more value out of the new payment services that they are making use of.

International Games System aims to take big steps in 2013

International Games System takes big stepsInternational Games System plans to take over Taiwan gaming and break into South Korea

International Games System, one of the largest game development firms in Taiwan, is looking to enter into the mobile gaming market of South Korea. The company has a strong interest in online gaming and has recently announced its partnership with Chunhwa Telecom, which will pave the way for the launch of a new online mobile game. Though International Games System is looking to break into the South Korean market, it will also be launching a number of mobile games in Taiwan as well.

Mobile gaming gains momentum

Mobile gaming is picking up steam, even as the industry itself is already inundated with products from a vast multitude of development companies. One of the reason mobile gaming has been gaining attraction is because of the widespread use of smart phones and tablets. The advent of these mobile devices opened a new avenue for the game industry, through which is could target a demographic that was interested in playing games wherever they may be at the time.

Developer aims to develop largest gaming platform in Taiwan

International Games System has plans to create the largest online gaming platform in Taiwan. Through this platform, it expects mobile game sales to more than double in 2013. Currently, the company’s most popular game, Salon Boss I, boasts of 300,000 users in Taiwan, Hong King and Macau. International Games System believes that it can expand its reach by creating an online gaming platform that acts as a hub for all of the company’s current and future titles.

Plans in place to enter South Korean gaming market

Breaking into the South Korean gaming market may be significantly more difficult task. International Games System will have to face down much larger companies than itself if it wants to be competitive in the market. Currently, the company is working on agreements with SK Telecom, KT Corp, and LG U+ that may help it establish a foothold in the South Korean gaming market.