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Samsung Pay rolls out in Spain

JT | January 27, 2016

The mobile payments service has just stepped into the Spanish marketplace through CaixaBank.

Consumers in Spain now have a new opportunity to use mobile payments, as Samsung Pay has rolled out its service in the country, following a deal that has brought it its first support from financial services in the country in the form of ImaginBank, a subsidiary of CaixaBank.

This will make it possible for customers with certain models from the brand to pay using their smartphones.

As of yet, mobile payments have not been tremendously successful in the country. Some banks have already attempted to offer their support to Apple Pay, but when it actually came to enabling the service with their cards and point of service readers, they have appeared to be less motivated. Yet, Samsung Pay has managed to obtain the support of CaixaBank and it has become immediately effective.

A press release has confirmed the partnership between the bank and Samsung Pay for Spanish consumers.

The bank released the PR in order to reveal that it has become the “key partner” with Samsung in its mobile payments in terms of its “promotional campaign strategy.” In this strategy, there will be 700,000 consumers across the country who will have immediate access to this m-payments service.

The bank has expressed a considerable amount of enthusiasm, which is being seen as a nod to the potential that comes along with mobile payments platforms such as that with which it has just connected itself. When taking into consideration that the bank already owns its own mobile payments service called CaixaBank Pay, which launched last September, it is quite notable that it is as involved as it is in this second option, as well.

The bank stated that supporting Samsung Pay is a demonstration of its dedication to “developing its payment method innovation strategy with the aim of incorporating the latest global trends in its offer.” This is also being seen as a positive move for Samsung’s mobile wallet, which has been working hard to try to keep up in the race against its top rival, Apple Pay. The Apple wallet has also been spreading into new markets worldwide. It’s expected that the service will also be seen in the U.K and China, before long.

NFC technology based wallet from Samsung Pay expanding

Lucy | January 12, 2016

The South Korean consumer electronics manufacturer is taking its mobile payments system into more countries.

Samsung Pay, the mobile payments system that uses NFC technology through the devices from the South Korean tech giant, will now be headed into a broader range of countries across the globe, expanding it well beyond its very limited initial release.

The mobile wallet will be available to consumers throughout a handful of additional countries worldwide.

In a recent tweet, Samsung expressed that while the NFC technology based mobile wallet is already available in the United States and South Korea, it will become available to millions of additional customers in the very near future. This is because it will be stepping into at least three new countries in the near future. The countries that have been identified, so far, include Australia, Singapore and Brazil. This will more than double the number of countries in which the service is available and will provide the company with a considerably larger opportunity to boost its user base.

Samsung followed up the expansion announcement of its NFC technology mobile wallet with more at CES 2016.

NFC Technology - Mobile Payments At the Consumer Electronics Show 2016, which was held last week in Las Vegas, Samsung also unveiled a new line of NFC enabled smartwatches which would be compatible with its Samsung Pay service. This means that people won’t be limited to smartphones when they want to use mobile devices to pay for their products and service at checkout counters across the new range of countries where it will be available.

The Gear S2 smartwatch will have the mobile technology needed to be able to be used for contactless payments at points of sale that have NFC readers. Upon the initial release of the wearable technology devices, the Samsung Pay service will still be available only in South Korea and the United States. However, as the expansion of the service occurs later in 2016, it is likely that these gadgets will be able to be used there, as well.

This represents a growing trend of wearable technology devices that are becoming compatible with mobile payments. The use of NFC technology in the Gear S2 could help to push forward the adoption of both mobile payments and wearables, simultaneously, if Samsung is as successful as it hopes to be.