Samsung and EA team to push mobile games forward
Game industry giant Electronic Arts (EA) has teamed with Samsung Electronics to makes progress in the mobile games space. Samsung recently launched its own applications store to rival that of its long-time competitor Apple. The store is still in a fledgling state, but offers a wide variety of applications to consumers using Samsung mobile devices. The company has become heavily interested in mobile games and has been working to bring in more gaming applications to its new store, which has presented Electronic Arts with a very promising opportunity.
100% Indie initiative may attract developers to Samsung platform
EA and Samsung have teamed to launched the 100% Indie initiative, which is meant to attract developers of mobile games to the new Samsung app store. The initiative will provide developers with 100% of the revenue their mobile games generate through Samsung’s platform for their first six months, higher than the typical 30% developers usually get from other platforms. The initiative is scheduled to launch on March 4, 2013.
Higher revenue shares could be very alluring to developers
After the six month period had expired, developers with mobile games on the Samsung platform will give 10% of the revenue their games produce from that point forward to the company, keeping the rest for themselves. The following year, Samsung’s share rises to 20%, with the company’s share capping at 30% after two years. Samsung believes that developers being able to keep a higher share of their revenue, especially during the first six months of the launch of a new game, could be very lucrative to innovative and ambitious independent developers.
Samsung shows strong interest in mobile games publishing
Samsung recently overtook competitor Apple as the world’s largest smart phone seller. With the help of EA, the company may soon establish itself as a leader in the realm of mobile games. While Samsung will not focus on developing mobile games itself, it has a strong interest in acting as a publisher for such games. EA has extensive experience in this field, as the company is one of the largest publishers in the game industry currently.
