Competition between mobile commerce companies may soon erupt
Competition within the mobile commerce sector has long been fierce, but as more companies become comfortable with the technological aspects of this sector, competition is beginning to heat up among large mobile commerce groups. ROAM, a specialist in mobile commerce technology, is expecting to see strong growth in the coming years. The company is set to add 50 new employees to its workforce, surpassing Square, another mobile commerce company.
ROAM begins catching up to Square
Square is currently considered one of the leaders in the mobile commerce sector. The company has deployed mobile point-of-sale systems to retailers and other businesses throughout the U.S. Square also boasts of being involved in one of the most successful mobile commerce partnerships in the world between itself and Starbucks. ROAM, however, is beginning to catch up to its competitor. Over the past four years, ROAM has deployed more than 2 million mobile commerce systems throughout the U.S.
ROAM manages to attract businesses interested in mobile commerce
ROAM has not experienced the level of growth that Square has largely due to the fact that the company’s technology is designed for reseller partners. ROAM CEO Ken Paull suggests that the company is a “well-kept secret,” but that does not necessarily detract from its influence within the mobile commerce sector. As the company continues to grow, it is becoming better positioned to directly compete with Square, which has managed to establish a strong foothold within the mobile commerce sector due to brand loyalty.
ROAM offers wide variety of mobile commerce services to merchants
ROAM claims to provide merchants with the full gamut of mobile commerce services. Paull suggests that no other company provides merchants with more services than ROAM, which has made the company relatively popular among businesses that are interested in mobile commerce. ROAM provides both hardware and software to these businesses, and allows them to be branded according to the client that is making use of these technologies.
Visa making moves to expand mobile commerce
Visa has taken a strong interest in mobile commerce recently. The company has been working to broaden its horizons as the world of commerce evolves due to the proliferation of mobile technology. More consumers are relying on their smart phones and tablets to make purchases online as well as manage their various bank accounts. Some businesses, especially those in the retail sector, have found it difficult to keep up with consumers in the realm of mobile commerce, leading Visa to take steps to expand the availability of tools these businesses have to accommodate the needs of consumers.
Visa and ROAM team to make acceptance of mobile commerce easier for businesses
Visa has announced that it has entered into an agreement with ROAM, a leading mobile commerce provider. Through this new partnership, the two companies aims to expanding the reach of mobile commerce into new merchant categories. Visa plans to make adopting mobile commerce easier for businesses through making secure mobile payment acceptance solutions more available to them. ROAM is a leader in mobile payment acceptance technology and the company’s solutions are expected to be put to good use by Visa.
Commerce beginning to shift
Visa has an overarching goal of displacing cash payments. Traditional forms of currency have been the dominating force in commerce for as long as commerce has existed, but the advent of technology is beginning to cause a shift in the way people pay for products. Computers opened up the way for electronic purchases, something that Visa claims is significantly more secure and efficient for consumers. The popularity of mobile devices is accelerating this shift away from traditional forms of commerce, and Visa is positioning itself to ensure that mobile commerce becomes a very dominant economic force.
New partnership may help businesses accommodate consumer demand
Businesses have shown extreme interest in adopting mobile commerce services, largely spurred by demand coming from consumers all over the world. It has been difficult for these businesses to accommodate this demand, however, due to the relatively few mobile commerce point-of-sale platforms available to them. The new partnership between Visa and ROAM may help solve this problem.
