Tag: retale

More consumers are involving themselves in mobile payments, survey finds

| December 21, 2015

Retale survey shows that consumers are embracing PayPal as the leading mobile payments service

Consumers are showing more interest in mobile payments, according to research from Retale, a location-based mobile platform. The research shows that 43% of consumers in the United States have used a smartphone or tablet to make an in-store mobile transaction. This is an increase from the 36% of consumers that did so last year. PayPal has become the most popular mobile payments services among these consumers, through shoppers tend to use a wide variety of solutions.

61% of shoppers will be using their mobile devices to make holiday purchases

Retale surveyed some 1,000 shoppers in the U.S., finding that 61% of these shoppers said that they would be using their mobile devices to purchase a gift this holiday season. Many consumers have been showing interest in mobile payments because they see it as more convenient, with payment services allowing them to simply tap a mobile device to a payment terminal to make a purchase. The survey from Retale shows that 63% of consumers believe that retailers should provide some sort of in-store mobile payment support, as this may improve the shopping experience.

Mobile shoppers use their smartphones to purchase clothes, food, and send gift cards

Consumers using mobile payments more - studyAmong mobile shoppers, clothing is the category that experiences the most activity. Approximately 44% of consumers have used their mobile devices to purchase clothing products during this holiday season. Another 41% have used their smartphones or tablets to purchase food. Gift cards have also become a popular item for consumers doing their holiday shopping, with 30% sending gift cards via their mobile devices.

Retailers will have to make mobile payments more secure in order to find continued success

The mobile payments sector has generated a great deal of momentum during the holiday season, which is likely to carry over into the beginning of next year. Retailers are becoming more mobile-centric, hoping to better engage mobile consumers. These retailers will have to find ways to protect consumer information in order to ensure that they continue to find success in the mobile payments field.

Survey highlights consumer attitude toward mobile payments

| December 1, 2014

Consumers are becoming more aware of mobile commerce and more likely to participate therein

Retale, a location-based shopping and marketing firm, has released the results of a recent survey it conducted in the United States. The survey found that consumer attitude regarding mobile payments has begun to shift. In the past, many people had been somewhat leery of mobile commerce, concerned that mobile platforms were not as secure as they often claimed to be. As people have become more exposed to mobile payments, however, they are growing more interested in the concept.

56% of consumers are willing to use their mobile device to pay for products they are shopping for

According to the survey, 56% of consumers noted that they would be willing to participate in mobile commerce to purchase a gift for others or something for themselves. A massive 91% of respondents noted that they had already made a mobile payment in order to purchase a product. Many consumers have mobile commerce on their mind relatively frequently. Some noted that they look for mobile payment support when they visit physical stores.

Consumers favor the convenience of mobile commerce

Mobile Payments SurveyConvenience is the main reason behind consumer interest in mobile payments. Approximately 58% of consumers said that they favor the convenience that mobile commerce offers over more traditional forms of commerce. Despite the benefits of mobile commerce, consumers still have concerns, especially when it comes to security.

Security issues remain the greatest barrier between consumers and mobile payments

The survey found that the greatest concern that consumers participating in mobile commerce have has to do with security. Recent high-profile cyber attacks on retailers have thrust the security issues that mobile commerce faces into the limelight. Many consumers have expressed their worry that their financial information is not safe when they are using a variety of mobile services. Others are concerned that mobile payment platforms can be accessed to easily if their smartphone or other device is stolen. Still others have expressed concerns regarding how difficult it is to keep track of their spending on some mobile platforms.