Tag: quick response code

Overwatch QR code may reveal new hero details

| July 25, 2016

The quick response code has been decoded and suggest Sombra will be the newest character.

A new Overwatch QR code has caused a tremendous amount of noise among gamers. This has only added to the excitement following the video recently released by Blizzard. Reports have shown that a barcode has revealed the identity of the latest character to join.

Fans have been speculating regarding the next character for the last while and this has grown with the latest clues.

The Blizzard studio recently released a new video about the first downloadable character in the game, Ana. At the end of the video, there was a short length of “TV snow”, or static interference. This drew the suspicion and interest of many of the biggest fans of the game. It launched a tremendous amount of discussion over social media. Finally, it has been revealed that there was an Overwatch QR code buried within that snow.

Fans have been attempting to retrieve the Overwtach QR code in order to properly scan it.

Overwatch QR Code - QR Code ScanNow that this has been accomplished, discussions on Reddit have shown that it leads to a brief message in Spanish. It translated to “Was that easy? Now that I have your attention, let’s make things more difficult.” To many fans, this pointed directly to Sombra as the next hero of the game. In Spanish, that name means “shadow.” This also helps to explain why the clue was hidden in the method chosen by the studio.

Sombra is an Overwatch character known for being stealthy, which aligns well with the message shared through the QR code scan. In fact, she is so adept at stealth that she may be impossible to see. After all, a video has shown other heroes – such as Reinhardt, Tracer and Reaper – appearing to call an opponent who is completely invisible.

This Overwatch QR code has certainly managed to get the rumor mill moving. It will be interesting to view the reactions of the fans as a new character is introduced to the game. That said, it’s important to point out that Blizzard has not yet officially confirmed that there will be a new character in the game, let alone an actual identity for that person.

QR codes allow milk cartons to provide product transparency

| August 17, 2015

Greatview Aseptic Packaging will allow consumers to trace their products back to the source.

Customers shopping for certain brands of milk will soon be able to scan QR codes printed on their cartons in order to be able to learn about the history of that specific product, right back to its beginnings.

These quick response codes are the result of a new program through Greatview Aseptic Packaging.

This company is the second largest roll-fed aseptic carton packaging material supplier in the world. It has made it possible to add traceable unique QR codes to its cartons by working along with other parts of the supply chain, WeChat (from Tencent) and RT-Mart (from Mengniu), the Chinese retailer. In this way, it has been able to add the Traceable+ feature to the “Selected Meadow” brand of milk.

Customers can use their smartphones to scan the QR codes to trace their milk products back to their origins.

qr codes and productsBy doing this, they will not only be able to learn about the specific milk carton that they have scanned, and its history, but they can also receive additional value added services such as price discounts. This effort by Greatview is meant to benefit both the consumer and the supply chain and producers by providing targeted advertising opportunities unlike those that are currently available.

The Mengniu COO, Bai Ying, explained that “Our partnership with Greatview, WeChat and RT-Mart has been inspired by China’s ‘Internet Plus’ strategy, which aims to integrate the internet with traditional industries. For consumers, our new offering means a more comprehensive user experience, while for us it represents a window for leveraging a fully functional big data platform.”

The Greatview CEO, Jeff Bi, also explained that the Food Safety Law in China now states that manufacturers are responsible for the creation of complete traceability systems for their supply chains. By implementing the QR codes on milk cartons, the company has been able to not only comply with this upcoming law, but it also makes it possible for producers and consumers to benefit from what it has to provide in terms of both information and advertising.