A new tech from the company could be able to alter the way that mobile device users function.
A new form of Qualcomm geolocation technology that can be used for the formation of a series of on-the-fly, reliable wireless networks could soon also be able to provide the users of high end mobile devices throughout the United States with a completely new and different experience that would marry their digital identity and their live presence.
The tech has been labeled with the name GIMBAL smartphone technology.
GIMBAL has just recently been moved from the Qualcomm Labs into that chip makers unit for retail services. This geolocation based tech could prove to have a tremendous range of different applications. At the moment, focus is starting to be placed on the possibility that consumers will be willing to share their location in order to receive shopping offers and deals and improved convenience, in return.
Devices powered by GIMBAL could help to skyrocket geolocation based digital content.
This could help the location based marketing and advertising industry to take off, beyond the requirement for internet WiFi connection. This mobile tech first proved itself in Austin at the SXSW, in which it allowed the automatic establishment – and subsequent dismantling – of a number of ad hoc, secure networks for 150 highly interactive design sessions. This was accomplished by a Vancouver, Canada based wireless events startup.
According to the co-founder of Eventbase, Jeff Sinclair, “This wasn’t possible before GIMBAL. GPS wasn’t precise enough,” to spontaneously create indoor mapping and data collection at live events. Eventbase was the Canadian company that provided the service to the SXSW event.
A more basic version of this service was provided by the company to the Sochi, Russia Winter Olympics, as well as at the Summer Olympics in London in 2012. It started providing these services at the Winter Olympics in 2010 in its own home city.
Now that GIMBAL powered wireless services have successfully proven themselves through the trial at the SXSW, similar geolocation services will be available to iPhone and iPad users at the Tribeca Film Festival in New York, which will be held in April, as well as to the advertising awards show, Cannes Lion, in June in the South of France.
Intel looking to take a swing at mobile technology
The world of mobile technology may soon become more complicated as Intel looks to enter into the mobile space. Intel is the world’s leading producer of chips for PCs, with virtually every PC in the world equipped with some form of processor developed by Intel. Intel recently announced that it is beginning to develop chips for mobile devices, looking to expand its portfolio and become more dominant in the world of mobile technology. Intel’s endeavors have set it on a crash course with Qualcomm, the leading producer of chips for mobile devices.
Qualcomm may soon have serious competition in mobile chipsets
Qualcomm has been the leader in mobile chip development for some time. The company’s chips can be found in the vast majority of smartphones and tablets. Intel has taken note of the growing popularity of mobile technology, coming to expect that smartphones and tablets may one day replace PCs. In order to retain its strong presence in the world of computing, Intel is developing a new line of chips for such devices, but this endeavor may cause a rift throughout mobile technology.
New chipset could make cross-platform development difficult
For years, developers of mobile applications and hardware have benefitted from the fact that Qualcomm owns a majority share of the mobile technology market. The company’s chips allow for synergy between all mobile devices, making it easier for developers to create cross-platform software. Intel’s entry into the mobile technology field may create some problems for developers in the future. Because there will be obvious differences between the chips that Intel and Qualcomm develop, developers and mobile device makers will have to adopt, creating software and devices that are based on the respective chips coming from each company.
Intel mobile chips may cause rift in mobile technology
Intel’s presence in the world of mobile technology could put an end to rampant cross-platform development. Last year, Intel launched its first mobile chipset, but it received some criticism due to lackluster performance. Intel is currently working to make chips that are more capable of meeting the demands of modern technology and consumers. Intel plans to launch a new chipset relatively soon, which means that the day is coming when consumers will have to question whether their favorite mobile applications will actually work on a new smartphone or tablet that makes use of Intel chips.
