Tag: QRcode

QR codes used by Tokyo One Piece Tower for translation services

| November 27, 2015

Quick response codes are now being used to help to assist foreign visitors to understand the attraction.

Though Tokyo One Piece Tower was first opened in March, it wasn’t until just recently that QR codes were added to the attraction in order to make it easier for tourists from other countries to be able to understand what’s going on.

One Piece is a massive international sensation but not everyone who likes the series speaks Japanese.

The manga based anime series has hundreds of episodes and is loved by fans around the world. Tokyo One Piece Tower is an attraction that was created in order to provide fans with a place to visit and share in their love of the series. However, until now it has created a struggle to visitors who don’t understand Japanese, let alone being able to decipher kanji (written Japanese characters). Now QR codes are about to change that struggle by opening up the experience to languages outside of Japanese.

The QR codes have been added to 28 different signs located around the tower so that translations can be obtained.

QR Codes for Translation ServiceThese quick response codes have been added above and beyond the bilingual crew members who have been hired by the attraction. Those employees wear color-coded badges so that visitors from other countries can look for the color that aligns with the language that they speak. While this will be helpful, the QRcode option will make it possible for visitors to be able to help themselves when they stop at any of the different barcoded signs.

The 28 signs can be scanned through the use of a smartphone with any free reader app already installed and open. When the barcodes are scanned, they display a translation of the sign’s original message in the language of the smartphone of the user. This allows the language to be automatically detected and selected for the user.

Upon the launch of the QR codes, the translations were available in any of twelve different languages, which included: English, French, Spanish, Italian, Portuguese, German, Traditional Chinese, Simplified Chinese, Indonesian, Korean, Malay and Thai. There are English, Traditional Chinese, Simplified Chinese and Korean guidebooks that are also made available to visitors.

QR codes allow milk cartons to provide product transparency

| August 17, 2015

Greatview Aseptic Packaging will allow consumers to trace their products back to the source.

Customers shopping for certain brands of milk will soon be able to scan QR codes printed on their cartons in order to be able to learn about the history of that specific product, right back to its beginnings.

These quick response codes are the result of a new program through Greatview Aseptic Packaging.

This company is the second largest roll-fed aseptic carton packaging material supplier in the world. It has made it possible to add traceable unique QR codes to its cartons by working along with other parts of the supply chain, WeChat (from Tencent) and RT-Mart (from Mengniu), the Chinese retailer. In this way, it has been able to add the Traceable+ feature to the “Selected Meadow” brand of milk.

Customers can use their smartphones to scan the QR codes to trace their milk products back to their origins.

qr codes and productsBy doing this, they will not only be able to learn about the specific milk carton that they have scanned, and its history, but they can also receive additional value added services such as price discounts. This effort by Greatview is meant to benefit both the consumer and the supply chain and producers by providing targeted advertising opportunities unlike those that are currently available.

The Mengniu COO, Bai Ying, explained that “Our partnership with Greatview, WeChat and RT-Mart has been inspired by China’s ‘Internet Plus’ strategy, which aims to integrate the internet with traditional industries. For consumers, our new offering means a more comprehensive user experience, while for us it represents a window for leveraging a fully functional big data platform.”

The Greatview CEO, Jeff Bi, also explained that the Food Safety Law in China now states that manufacturers are responsible for the creation of complete traceability systems for their supply chains. By implementing the QR codes on milk cartons, the company has been able to not only comply with this upcoming law, but it also makes it possible for producers and consumers to benefit from what it has to provide in terms of both information and advertising.