Tag: qr codes china

QR codes from Visualead make their way into China

QR Codes ChinaThe near invisible quick response barcodes are looking for Chinese local investors and partners.

Israeli startup, Visualead, has just announced that it has launched its near-invisible QR codes in China, and that it is now looking for investors and partners in that country.

These barcodes are unique because of the fact that they are nearly invisible but highly scannable.

This helps marketers to overcome their current concerns with the fact that QR codes take away from the visual appeal of their advertisements. Visualead’s launch in China has been a very strong one as it began its entry to that market by becoming the winner of the Growth Stage Competition at a worldwide mobile internet conference last week.

The near invisible QR codes company is very positive about its launch in China and its successes so far.

According to Uriel Peled, the CMO of Visualead, “It’s very exciting”. Now that the company has won a quite a notable award, it intends to continue to make a big splash in the country by helping brands, marketers, and others to apply its QR codes technology in order to be able to improve communication between them and consumers in China.

Visualead was first launched in January. It functions by giving everybody the chance to generate QR codes through the uploading of a photo onto the website, merging the image and the barcode together. This is considerably different from the older versions of the barcodes which were limited to a black and white square made up of pixels.

The benefit of the Visualead nearly invisible barcodes, says the company, is that their highly improved visual appeal will help to encourage consumers to scan them. This is because they are more attractive and are therefore more likely to build engagement with the people who see them and who carry smartphones.

Though the generation of the QR codes is a part of a free service, Peled has said that the company has intentions to broaden its premium service. That is a paid version geared toward small businesses and enterprises, which can buy their barcodes for use on virtually any kinds of print materials, including retail products, banners, and brochures.

QR codes help China’s leading video site’s users to go mobile

QR Codes ChinaYouku is using the smartphone barcodes to promote the use of its website by device users.

The leading video website in China, called Youku, has just added QR codes into every one of the videos on its desktop website in order to promote the use of smartphones and tablets in order to view them.

Though this may be quite a small and simple mobile marketing step, it is one that is quite creative.

The result is that each of the video pages on the Youku website – including those for its licensed movie and television show content – now features small icons that can be clicked in order to display larger QR codes. By using a mobile device such as a smartphone or tablet to scan the quick response barcodes, the same video on the desktop or laptop screen will then launch in the smaller device’s browser. If the Youku app is already present on the Android or iOS device, it will launch the video in that, instead.

The QR codes lead to videos that don’t require flash, as the site is based on an HTML5 version.

Many users have already reported that scanning the QR codes have brought about successful video playing on their devices, including on Chrome for Android. They have also noted that the videos will play both vertically and horizontally. These barcodes can be scanned using any scanning app, including any of the dozens that are available for free for Android, iOS, Windows Phone, and BlackBerry devices.

The newly merged company that is officially called Youku Tudou has recently made note of the fact that 15 percent of the traffic to its Youku website in September was from mobile devices. Liu Dele, the president of the company, has said that it is expected that this trend will experience growth “very quickly”. As the usage of the internet over mobile has now surpassed that over desktop and laptop computers as of August of last year in China, it looks as though the tipping point has already been reached and the new online focus will be on the smaller screens of smartphone and tablet devices.